Positioning Research Software White Paper 
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.
Intercom, Inc.
MAY 14, 2018
You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach. 10 minutes: The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2% 1.5X: In-app messages are 1.5 from 8 minutes in 2016 ( eMarketer, 2017 ).
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Userpilot
MARCH 22, 2021
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Ready to dive in?
Product Management University
AUGUST 15, 2023
In a portfolio management model, your company is building strength and gaining momentum in key market segments with a portfolio of solutions that’s best suited to propel its growth and profitability. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy You’ll use the problems solved by each product as proof points.
Intercom, Inc.
MARCH 8, 2018
In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. The last 12 of those have been in leadership positions. Make sure you’ve got that viable program or platform.
Roy Madden
JANUARY 29, 2021
We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Apply for this position.
Userpilot
APRIL 30, 2021
If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.
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