Intercom, Inc.

MAY 14, 2018

You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach. 10 minutes: The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2% 1.5X: In-app messages are 1.5 from 8 minutes in 2016 ( eMarketer, 2017 ).

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. The last 12 of those have been in leadership positions. Make sure you’ve got that viable program or platform.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Product Management University

NOVEMBER 21, 2022

Let’s say your company has a human capital management platform (HCM) that consists of payroll, HR, benefits, talent management, employee engagement, and recruiting. A little bit of market research will give you some definitive answers. This allows you to play from a position of strength. Don’t think about your products yet.

White Paper 130

White Paper Research Software Management Management 130

Userpilot

MARCH 3, 2022

This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). Competence in using product analytics tools is a must for product managers, and the recruiters will be looking for them in your resume.

Data Visualization 85

Data Visualization Analytic Tools Technical Advisors User Testing 85

Under 10 Consulting

DECEMBER 28, 2019

You may have some familiarity with the product from your past research. You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools. Evaluate existing processes and systems. Review them all.

Technical Review 52

Technical Review White Paper Product Manager Product Management 52

The Product Coalition

JANUARY 25, 2021

The key here is to combine objective content (such as business insights and useful tools), along with some product-specific content that you wish to promote. a few years back, when I was leading a large B2B platform, we promoted it with a video-based newsletter that we sent every month or so. Newsletters ?—?a

Product Research 95

Product Research User Testing Customer Experience Reporting Tools 95

Intercom, Inc.

FEBRUARY 1, 2018

Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation. How did you get yourself into that position? You could only exchange multimillion dollar derivatives on some kind of energy platform. We use a multi-touch attribution system. It was very successful.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Pragmatic Marketing

MAY 23, 2017

From videos and white papers to webcasts and ebooks, HubSpot consistently develops content B2B audiences desire, while simultaneously promoting their brand. Even if viewers haven’t invested in the company’s software, it is likely they have downloaded a piece ofHubSpot’s valuable content. Thought Leadership.

Branding 70

Branding White Paper Customer Experience User Testing 70

Product Solving

JUNE 10, 2020

. “Good product managers create leveragable collateral, FAQs, presentations, white papers. Good product managers anticipate the serious product flaws and build real solutions. Give your team the tools they need to succeed, provide clear expectations, and give them the space to execute.

Weak Development Team 52

Weak Development Team White Paper Reporting Tools Vision 52