bpma ProductHub

OCTOBER 2, 2017

Bruce is also hosting a workshop based on the book Product Roadmapping: Align Your Teams, and deliver the Most to Your Customers and Stakeholders. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. Register @ www.bostonproducts.org.

Books 394

Books Software Review Roadmap Workshop 394

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Zero difference! Context is the key. Related Articles.

Product Marketing 130

Product Marketing Marketing Customer Feedback Workshop 130

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! Ideally, your followers are always looking forward to your next piece of content!

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Product Management University

JULY 10, 2020

It’s important to understand industry best practices here before you build or position a solution. These user scenarios and features also get repurposed to become your product demos with the above business dialogue as the front end of the story. What Are Target Customers Doing to Eliminate the Obstacles? Related Articles.

Marketing 241

Marketing Customer Feedback Workshop Positioning 241

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carefully Plan the Career Step.

User Testing 343

User Testing Product Research Weak Development Team Customer Experience 343

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

Positioning 100

Positioning Product Research Research Software Workshop 100

Product Management University

JULY 30, 2020

The bottom line for product marketing and sales teams, especially when it comes to high-tech products, is to make complex products look amazingly simple. Demonstrating Solutions vs. Products. Product Positioning: Overcoming Seven Obstacles to a Great Value Story. Related Articles.

Customer Experience 246

Customer Experience Workshop Reference Positioning 246

Product Management University

NOVEMBER 29, 2023

To all of you product marketers out there, you totally understand this situation! When it comes to positioning value, sometimes the simplest things are the hardest to say. For all of you in product marketing, you know where I’m going with this. Positioning Value the Simple Way I’ll share my secret.

Positioning 100

Positioning Workshop Messaging Consulting 100

Product Management University

SEPTEMBER 20, 2021

The worst definition of solutions marketing is “the bundle,” selling multiple products together at a lower price than they cost individually. Solutions marketing it isn’t! It might only be a single product. Those who make a habit of it become market leaders. Related Articles.

Marketing 130

Marketing Product Marketing User Testing B2B 130

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Product Talk

MAY 13, 2020

She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. They group and align these unmet needs as opportunities under their desired product outcome. Translate Business Outcomes to Product Outcomes. Tweet This.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

bpma ProductHub

JUNE 30, 2017

At an upcoming BPMA event on July 21, John Mansour will present a practitioner’s workshop event, titled “The Art of Writing High-Fidelity User Stories: Product Usability Starts Here!”. You’ll learn both in this workshop. Benefits: More usable products. All user stories are not created equal. Fewer redesigns or re-do’s.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

Product Innovation Educators

AUGUST 5, 2024

Introduction: The Product Manager’s Unique Challenge Product managers often find themselves in a unique position: responsible for a company’s future success but lacking the formal authority to implement changes directly. Do: Take strategic actions to advance your product and support your team.

Technical Review 297

Technical Review Product Manager Product Management Leadership 297

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 273

User Testing Product Manager Product Management Data Visualization 273

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact.

Product Research 277

Product Research User Testing Data Visualization Research Software 277

Product Innovation Educators

DECEMBER 12, 2022

When we wrote Product Roadmaps Relaunched , we knew just producing a roadmap is not the goal for product management teams. As part of a workshop on roadmaps, I was briefly covering tips for gaining alignment, and someone told me, “I really enjoyed the workshop on roadmaps, but we need a workshop on alignment.

Product Research 223

Product Research Workshop User Testing Management 223

Roman Pichler

DECEMBER 3, 2019

A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Use Collaborative Workshops to Review and Adapt the Strategy.

Technical Review 177

Technical Review Product Strategy Strategy Workshop 177

Roman Pichler

OCTOBER 7, 2019

To prioritise the product roadmap, consider in which life cycle stage your product is. As long as it hasn’t reached maturity , a product has to constantly move forward: initially to get to launch, then to reach product-market fit, and finally to sustain growth.

Roadmap 235

Roadmap Product Research Customer Experience User Testing 235

Mind the Product

JUNE 18, 2018

This first post covers Positioning Documents, which I bought to Onfido from Pragmatic Marketing training, and Line of Business Meetings, which Kevin brought with him. The second post, published tomorrow, covers State of Product, which Kevin also brought with him. Positioning Document. Persona & Market Segment.

Research Software 155

Research Software Onboarding KPIs Product Research User Testing 155

Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. You know exactly what good looks like for you!

Vision 130

Vision Product Research Reporting Tools Workshop 130

Product Management University

JANUARY 5, 2022

One of the first things the prospect will ask is, “Can you give me an overview of your product?”. Product marketing professionals have been trying for decades to create simple responses to that question. There’s no simple way to explain the value of your product by talking about the product itself.

Workshop 130

Workshop Positioning Customer Experience Product Marketing 130

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. 499/person.

Magazine 130

Magazine B2B Product Research Product Manager 130

Mind the Product

JUNE 13, 2018

Mind the Product London 2018 on October 18-19 will be better than ever, with more workshops, more networking, and more fun than ever. But most importantly #mtpcon will, as usual, bring you the best minds in product from around the world for a day full of thought-provoking insight, inspiration, and learning. Leadership Forum.

User Testing 132

User Testing Data Visualization Workshop Product Research 132

Product Management University

OCTOBER 30, 2019

This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Want to drive more revenue from existing products? Learn how to position products as strategic business solutions and make your unique value clearer to buyers.

Magazine 20

Magazine B2B Product Manager Product Management 20

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Mind the Product

FEBRUARY 13, 2020

The team and stakeholders were happy with all the collected data and product insights. After customer discovery, we conducted internal workshops with the COO, head of customer success, head of design, product marketing, account management and created a matrix of strengths and weaknesses for various scenarios.

Product Research 194

Product Research User Testing Analytic Tools Research Software 194

Product Management University

JUNE 21, 2021

(from the customer’s perspective) in each of your target markets and bring that information into the organization so that every part of your organization sees the markets through a common lens, the lens of the customer. Input from sales and other customer facing teams is a part of creating a well-rounded view of the market.

Product Manager 147

Product Manager Product Management Healthcare Management 147

Business of Software Conference

OCTOBER 18, 2024

Speakers: April Dunford – Positioning expert and author of Obviously Awesome Sean Ellis – The OG Growth Hacker, inventor of the North Star Metric, High Tempo Testing and the “Sean Ellis Test” of product/market fit. Matt Lerner’s Turing X SYSTM London Growth Summit. 6th November, London, UK.

Workshop 52

Workshop Product Research Startups Events 52

Product Management University

JULY 30, 2020

The bottom line for product marketing and sales teams, especially when it comes to high-tech products, is to make complex products look amazingly simple. Demonstrating Solutions vs. Products. Product Positioning: Overcoming Seven Obstacles to a Great Value Story. Related Articles.

Customer Experience 130

Customer Experience Workshop Reference Positioning 130

Intercom, Inc.

JUNE 10, 2020

How they use your product, what they think about your product, what they think about competing products, how they think about how your product is positioned and priced. These experiences need to cover both sides of product-market fit: the product, and the market.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content. Email marketing.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Mind the Product

NOVEMBER 13, 2019

Then, two years into the role, she took a professional product management training and exam to become a Certified Product Manager and a member of the Association of International Product Marketing and Management (AIPMM) body. Prior to Big Sofa, Sally worked in a similar role – but without a tech product.

Product Manager 157

Product Manager Product Management Customer Experience Management 157

Roy Madden

JANUARY 29, 2021

Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118