Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

Roy Madden

JANUARY 29, 2021

Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software White Paper User Friction 91

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Somewhat stable product packaging that identifies what a paying customer gets (and doesn’t get) that delivers actual value.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Product Management University

NOVEMBER 21, 2022

Product portfolio management is the oversight and management of multiple products that target common markets, albeit with more strategic goals in mind. The discipline of product portfolio management, essentially, focuses on two primary factors: The goals of the organization. Don’t think about your products yet.

White Paper 130

White Paper Research Software Management Management 130

Pragmatic Marketing

FEBRUARY 17, 2017

Product message maps are internal documents, typically owned by product marketing. They serve as a messaging structure for developing product-related marketing communications, such as web content, blogs, product collateral and news announcements. Product Positioning Statements.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Business of Software Conference

AUGUST 10, 2023

As a marketer, you think about measuring site traffic, SEO optimization, downloads of white papers. When marketing’s key metrics go up, you pat yourself on the back. First full time sales person If you’re a founder, you found product market fit your hire hiring your first sales executive.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Userpilot

APRIL 22, 2024

Targeted content that delivers value and showcases expertise, such as white papers, articles, and case studies are key tools for achieving this. For example, when customers express high satisfaction on NPS surveys , you could offer them incentives to share their positive experiences on platforms like G2.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

APRIL 30, 2021

White papers. It’s worth noting that the rest of your marketing will often fall flat in the absence of quality content. It’s a big red flag if they start marketing for you, switch on their systems, and then leave you alone until it’s time to send an invoice. Expect a good agency to have productized its marketing services.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Intercom, Inc.

FEBRUARY 1, 2018

Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation. How did you get yourself into that position? After I had left, we started to see that we had product-market fit. You can subscribe to it on iTunes or grab the RSS feed in your player of choice.

User Testing 174

User Testing Marketing Research Software Feedback Software 174