Pragmatic Marketing

JUNE 12, 2018

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Whenever I work with a new team, I always begin with roles and responsibilities. So how does this model impact product positioning ?

Positioning 70

Positioning Weak Development Team Document Messaging 70

Roman Pichler

AUGUST 11, 2020

Cause : A confusion about what an effective product vision is. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. Consequently, it will be hard to achieve the desired business benefits and monetise the product. Needs are Features.

Vision 303

Vision User Testing Research Software Product Research 303

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Intercom, Inc.

JUNE 10, 2020

The truth is that Product Judgment is a complex topic, and in my opinion, one that is very poorly understood by many. I hope this post allows people and teams to safely talk about Product Judgment. How to obtain product judgment. Product Judgment does exist, and it is learned. It is not innate. This is not enough.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

svpg

JANUARY 11, 2016

I normally write about how to evolve your organization from a weak product org to a strong one. But in this article I want to talk about a pattern that I see in many companies that are actually doing really well, growing aggressively, yet they will sometimes, over time and unintentionally, replace their good behaviors with bad ones.

Weak Development Team 107

Weak Development Team Naming Branding Software Developers 107

The Product Coalition

OCTOBER 20, 2020

It’s understandable that most of us don’t make time for personal development. Who wants to spend time after a hard day of work learning and developing when they could be kicking back with a beer and watching The Crown? A few months ago, I introduced a concept I have developed called the PM, or Product, Quadrants.

Weak Development Team 99

Weak Development Team Development Product Research Technical Review 99

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 97

Onboarding KPIs Analytic Tools Research Software Product Marketing 97

The Product Bistro

MARCH 16, 2021

The most powerful phrase in product management isn’t something witty about product market fit, or positioning, or market segmentation. You are the product manager, you own it, and while you could play the blame game (and be correct), you shouldn’t. It’s my fault. That is it.

Weak Development Team 195

Weak Development Team Product Management Product Manager User Testing 195

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We didn’t know know if our sales predictions were good or bad.

User Testing 148

User Testing Customer Feedback Customer Experience Data Visualization 148

Userpilot

JULY 29, 2019

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. Not because of the product itself – but how it was positioned on the market.

Feedback Software 97

Feedback Software Positioning Reporting Tools Strategy 97

Roman Pichler

JULY 6, 2021

When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Ensure that Your Core Product Management Skills are Strong.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Userpilot

APRIL 29, 2021

The myth of the ‘killer feature’ and believing that all your product problems can be fixed with more features (or the ‘one big thing’) leads to the so-called ‘Build Trap’. The Build Trap leads to spending more and more of your development resources on building and maintaining new features, rather than improving UX and feature adoption.

Weak Development Team 105

Weak Development Team Product Research User Testing Customer Experience 105

Userpilot

JANUARY 27, 2022

Thus, it’s crucial to track your churn rate to develop strategies to improve engagement and reduce churn. Customer and revenue churn are the 2 types of product churn. Churn impacts SaaS companies in a number of ways, including the spread of bad reviews, reduction in the overall market, and poor brand image.

Feedback Software 97

Feedback Software Analytic Tools User Testing Onboarding KPIs 97

Userpilot

SEPTEMBER 14, 2023

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events.

Product Research 90

Product Research Customer Feedback Data Visualization User Testing 90

The Product Coalition

DECEMBER 11, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? Let’s begin with the basics, and, first of all, understand the product/market fit definition.

User Testing 90

User Testing Data Visualization Product Marketing Product Research 90

The Product Coalition

JULY 25, 2021

Even people with a developed growth mindset?—?ones No one likes to see their gaps pointed to, and for people who don’t have a developed growth mindset, it’s twice as hard. If your product managers don’t have an intrinsic motivation to grow, and you still need them to, you must instill it in them. Really really want it.

Weak Development Team 156

Weak Development Team Product Management Product Manager Outbound 156

The Product Coalition

NOVEMBER 13, 2023

In many cases, an economic downturn simply reveals your already existing weaknesses since they now have more impact. When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

Mironov Consulting

JULY 27, 2023

” Product: “We’re endlessly creating and updating demos, decks, product bulletins, release dates/roadmaps, FAQs, technical docs, checklists, cheat sheets -- but Sales hardly uses any of them, and still expresses deep frustration with us.  Sales  There’s something more systematic here.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

The Product Coalition

DECEMBER 4, 2023

Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause? In many cases, an economic downturn simply reveals your already existing weaknesses since they now have more impact.

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). Everyone is going to love it.

User Testing 52

User Testing Product Research Customer Feedback Customer Experience 52

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

PMLesson's Ace the PM Interview

MAY 19, 2020

The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. It was designed to help build future business leaders in the Marketing organization at Google.

Product Marketing 52

Product Marketing Marketing Weak Development Team Analytic Tools 52

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

Mironov Consulting

NOVEMBER 2, 2018

Most product companies have a few things in their roadmaps that are specifically for single customers – I call these sales one-offs. Good estimation and busy technical team are the keys to success. So I see product companies succeed by shipping standard products , and selling those identical bits many times to many customers.

Reporting Tools 108

Reporting Tools Weak Development Team User Testing Feedback Software 108

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Mironov Consulting

MAY 18, 2024

Let’s imagine a Director of Product responsible for a portfolio, with 5 product manager direct reports matched to 5 stable maker teams.    Some are top-down command-and-control, others are freewheeling or consensus-driven or chaotically leaderless or run by a CEO who had a bad childhood. 

Technical Advisors 59

Technical Advisors Technical Review Weak Development Team Product Research 59

Userpilot

JULY 27, 2023

They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. What to do before building a team for your SaaS company You can’t just jump into hiring without some forethought, or you’ll make many mistakes.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Amplitude

DECEMBER 3, 2019

At Tribe Capital , our goal is to be great at recognizing and amplifying early-stage product-market fit. We believe that in order to achieve this goal we need to have standard quantitative approaches to understanding product-market fit. for quantifying product-market fit. The Growth Accounting framework.

User Testing 78

User Testing Product Marketing Marketing Weak Development Team 78

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 55

Analytic Tools Feedback Software Research Software Customer Communications 55

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. There are four main types of user personas used in the product development world.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Userpilot

MARCH 8, 2022

User behavior analytics helps you flag underperforming features and modify onboarding experiences to improve feature discovery. 51% of users won’t return to a company if they’ve had bad experiences with it. User analytics also provide insights into how users interact with products at every stage of the user journey.

Analytic Tools 98

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 98

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52