Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Product Management University

DECEMBER 7, 2022

‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. Product Portfolio Management Explained for B2B.

Seminar 130

Seminar B2B Demo Product Marketing 130

Under 10 Consulting

MAY 1, 2019

They know the major players, and the jargon or colloquialisms of the market. Market experts define themselves by the market they serve: “I’m a banker” or “I support BRIC.”. Typical titles: industry manager, product marketing manager, field marketing manager. Business expertise. BUILD YOUR NETWORK.

Product Management 56

Product Management Product Manager Seminar Research Software 56

Product Beautiful

FEBRUARY 24, 2014

If the breakage is in our positioning or pricing or competitive response, these things have nothing to do with Sales, but could have a huge impact our Sales ability to sell. Clearly, WLA is a powerful tool, and should be exercised more by Product Teams. The Impact of Win/Loss Analysis on Product Leaders.

Seminar 61

Seminar Product Research Data Visualization Customer Experience 61

Userpilot

FEBRUARY 22, 2024

Customer loyalty : Good support fosters positive customer relationships, which encourages customers to stick around and pay for your product. These loyal customers are also more likely to recommend your product to others. Enter the product webinar – a virtual seminar for showcasing a product or addressing a need.

Feedback Software 74

Feedback Software Analytic Tools Customer Feedback Customer Experience 74

PMLesson's Ace the PM Interview

DECEMBER 13, 2021

However, it's very challenging to get a full-time position at many of these companies. The BOLD (Build Opportunities for Leadership & Development) is meant for those business and marketing-related roles. Finally, the APM (Associate Product Manager) is for product management and product marketing management roles.

Technical Review 52

Technical Review Research Software Feedback Software Software Review 52

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98