Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 91

Feedback Software Research Software Product Marketing Marketing 91

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 76

Product Research Feedback Software Research Software Product Marketing 76

Mind the Product

OCTOBER 4, 2017

When your product gains traction in a market and grows organically – thanks to positive referrals from your users – you’ll need to get into Growth mode, meaning that you sustain and amplify demand for your product. You remove frictions in UX, you scale your product, and you scale your teams.

Roadmap 108

Roadmap User Testing Customer Experience Systems Review 108

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? How might people use the product? What kind of user experience (UX) should the product give rise to? How can the product be built? What are the major touch points?

Product Research 274

Product Research Technical Review Feedback Software Research Software 274

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 93

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 93

People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Userpilot

JUNE 17, 2022

How can product managers align with sales teams to build product roadmaps that deliver on customers’ needs? Do you spend too much time thinking about past victories instead of focusing on future success as a product manager ? Product managers should look for ways to overcome these issues if they’re product-related.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Userpilot

MAY 1, 2024

Improve customer acquisition with positive word-of-mouth. The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. This strategy should outline how the product will deliver value to users at every touchpoint.

Customer Experience 85

Customer Experience Feedback Software Analytic Tools Product Research 85

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. A product roadmap is a visual representation of those concepts. Roadmap template from Miro.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

The Product Coalition

JULY 28, 2020

Parallel to having Engineering or Development teams, technology startups today have dedicated Product teams, which encapsulate Product Management, Product Design, Product Analytics and Product Marketing functions within them, with each of these functions having specific purposes they fulfill.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 53

Analytic Tools Feedback Software Research Software Customer Communications 53

Userpilot

JUNE 28, 2024

TL;DR A product strategist is responsible for working with a team of product managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. What is a product strategist?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 27, 2024

In this article, we will outline the typical journey for a product strategist, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Product Strategist : You will conduct in-depth market and competitive analyses, identify growth opportunities, and shape product strategy.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 24, 2024

This guide will introduce you to the best resources available for associate product managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. An associate product manager focuses on understanding customer needs, analyzing market trends, and aiding in developing and improving product features.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 103

User Testing Product Manager Product Management Data Visualization 103

Userpilot

NOVEMBER 14, 2022

Develop and prioritize the roadmap to give structure to product development. When launching the product , consider a small-scale beta launch first. Keep track of the product-market fit and iterate to maintain it. It also entails feature discovery and UX development to deliver these outcomes. Want to see how?

Product Research 89

Product Research User Testing Research Software Onboarding KPIs 89

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 68

Research Software Data Visualization User Testing Marketing 68

Userpilot

NOVEMBER 19, 2022

By conducting market and customer research, PSMs help product teams uncover opportunities that their product could satisfy, and validate ideas. They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP.

Data Visualization 90

Data Visualization User Testing Research Software Feedback Software 90

The Product HQ

JUNE 1, 2024

What is the Role of a Product Management Intern? Product manager interns are not new to the product management field. Most of the time, they have experience in product development , product marketing, and project management. This way, the intern will have a better idea and understanding of the product.

User Testing 52

User Testing Product Research Reporting Tools Data Visualization 52

Userpilot

JULY 20, 2024

This guide will provide you with a comprehensive overview of the path to becoming a successful associate product manager. TL;DR An associate product manager, or a junior product manager, is an entry-level position for people who are starting out in product management. Learn more about product roadmapping.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

The Product HQ

MAY 10, 2024

Principal product managers are among the most senior roles in the product development process. Therefore, the expected salary increase inspires many junior product managers to climb up the corporate ladder and land this position. The demand for technical and product management positions is high.

Customer Experience 52

Customer Experience User Testing Data Visualization Reporting Tools 52

Userpilot

JUNE 12, 2024

TL;DR A Product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. What is a product strategist?

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

MARCH 8, 2022

Andrea’s unique perspective and critical thinking have led her to contest a number of well-established notions in Product Management: from NPS, through KPIs and OKRs , Product Roadmaps , to Product Prioritization Framework – Andrea takes no prisoners. Susan’s largest contributions to the Product Management field.

Technical Advisors 106

Technical Advisors Product Research Analytic Tools User Testing 106

Userpilot

JUNE 27, 2024

Starting a career as a product specialist requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product specialist, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Research Software 52

Userpilot

JANUARY 12, 2023

Product managers resort to customer segmentation to better understand the needs and motivations of different user groups to create targeted experiences and identify opportunities for product growth. Product marketers also use behavioral segmentation to re-engage lapsed customers and run highly personalized ads.

Feedback Software 88

Feedback Software Analytic Tools Data Visualization User Testing 88

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Goals are important aspects of the product strategy. Position the product for success.

Product Research 81

Product Research User Testing Customer Feedback Research Software 81

Ronke PM

APRIL 11, 2024

Before engineering teams start work, product leaders and their partners conduct discovery and research, seeking customer feedback to inform their decisions. In some organizations, the UX Researcher leads discovery alongside product and design partners.

User Testing 52

User Testing Customer Feedback Feedback Software Product Research 52

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 80

User Testing Feedback Software Analytic Tools Customer Experience 80

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 81

Feedback Software Research Software User Testing Product Research 81

Sachin Rekhi

JUNE 25, 2017

Another incredibly important aspect for product managers to master is defining and iterating on your product's strategy. A compelling strategy details exactly how you'll dominate your market and is constantly refined until you find product/market fit. Design is the third critical dimension of product management.

Product Research 168

Product Research User Testing Analytic Tools Product Manager 168

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Benefits of product positioning.

Product launches 77

Product launches User Testing Product Research ChatGPT 77

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. UXDX APAC 2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Mind the Product

MAY 25, 2018

From there we put together a basic roadmap and started writing user stories. The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket. But we’d also realised that the Yimby positioning wasn’t reflected in the use of the product.

User Testing 120

User Testing Weak Development Team Onboarding KPIs Customer Experience 120

Userpilot

SEPTEMBER 10, 2022

We'll also discuss how to conduct UX surveys correctly to get the most out of your user feedback. UX surveys help you rack up your customers' feedback about their experience with your app using an in-app feedback survey. Asking UX survey questions requires you to know what you wish to achieve with them.

Customer Feedback 76

Customer Feedback Product Research Feedback Software User Testing 76

Userpilot

AUGUST 10, 2022

The product development process of an MVP. Let’s have a look at the main steps: Conduct market research. Roadmapping. Product creation. Conduct market research. Market research is necessary to assess the current situation in your industry. Roadmapping. Product creation. Idea management.

Product Research 67

Product Research User Testing Feedback Software Research Software 67

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. What are the key positions in product teams?

Analytic Tools 76

Analytic Tools Feedback Software Research Software Product Research 76