Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.

Customer Communications 95

Customer Communications Feedback Software Research Software Analytic Tools 95

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!

Product launches 102

Product launches User Testing Product Research Analytic Tools 102

Product Innovation Educators

NOVEMBER 18, 2024

A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.

User Testing 81

User Testing Product launches Product Research Research Software 81

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

Product launches 97

Product launches User Testing Product Research Feedback Software 97

Userpilot

JULY 4, 2023

Read on to discover how to cross the chasm and scale your technology company. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Build an MVP to let a small user base test out your product and provide feedback to perfect key features , messaging , and positioning.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. Product teams need to have a combination of hard and soft skills to succeed: technical knowledge , communication, leadership, strategic thinking, and empathy. What is product management? Drives product success.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

MAY 14, 2023

Want to know whether your product is delivering value to customers? The best solution is to ask them directly. TL;DR Customer feedback is any information gathered about the customer experience with your product or service. Check review platforms like Product Hunt and G2 to get direct feedback without asking customers.

Feedback Software 98

Feedback Software User Testing Customer Feedback Analytic Tools 98

Userpilot

AUGUST 1, 2024

TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The SMART goal-setting framework.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Intercom, Inc.

AUGUST 13, 2020

Yesterday we launched powerful upgrades to the Intercom platform for support teams. This launch is a meaningful one for us because our Support team partnered hand in hand with the Product team to develop many of the features. . So over the years, we’ve been able to build internal tools to cater to our team needs.

Data Visualization 211

Data Visualization Reporting Tools Research Software Feedback Software 211

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Product failure is often attributed to poor UI/UX.

Feedback Software 98

Feedback Software User Testing Research Software Analytic Tools 98

Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? Real-life SaaS examples of successful market development attempts. Summary of a market development strategy A market development strategy is a growth strategy that aims to introduce existing (or new) products or services to new markets.

Research Software 103

Research Software Analytic Tools Feedback Software Data Visualization 103

Userpilot

NOVEMBER 28, 2023

That’s why we’re going to show you 12 of the most important product analytics metrics that you’ll need in order to measure your product success. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy. SaaS new user growth rate formula.

Analytic Tools 103

Analytic Tools Research Software Feedback Software Data Visualization 103

ProductPlan

NOVEMBER 15, 2022

Regardless of whether you’re building products for software, hardware, or services, product managers of every stripe are considered the driver of a product’s strategic development and the single source of truth for questions, requests, and feedback related to their products. What is software product management?

Feedback Software 94

Feedback Software Analytic Tools Research Software User Testing 94

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Use the SMART goal-setting framework to set and track targets from ideation to product launch. Who is part of the GTM team?

Research Software 91

Research Software Data Visualization User Testing Marketing 91

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 104

User Testing Product Research Market Research Research Software 104

Userpilot

JUNE 12, 2023

We’ll also show you tools that will simplify everything. Conduct market research because it helps you to: understand the needs and expectations of your user personas , enhance your product and features, stay ahead of the competition, and make changes to your marketing strategy if needed. Book a demo to learn more.

Data Visualization 93

Data Visualization Product Research Research Software Analytic Tools 93

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch. Ready to get started?

User Testing 97

User Testing Feedback Software Analytic Tools Research Software 97

Userpilot

JUNE 3, 2022

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry. Best product marketing tools.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Intercom, Inc.

SEPTEMBER 2, 2021

As long as everyone knows who the point person is on product marketing, it usually works out. Marketing and product marketing aren’t interchangeable. Liam: As a product-first company, new product launches are a core part of Intercom’s DNA. When I joined six years ago, we were very much a product-led company.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Userpilot

AUGUST 18, 2024

In an upcoming talk , she’ll take a deep dive into the specifics of launching AI-first products. Deciding on pricing and positioning. Learn from Maja Voje how to choose the right GTM motion for your AI product. To do this, conduct market research. Defining the value proposition. Choosing the right GTM motion.

Feedback Software 106

Feedback Software Research Software User Testing Product Research 106

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. How big should a product marketing team be in SaaS?

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Userpilot

JUNE 19, 2024

Interested in product launch manager roles? In this guide, we’ll explore the ins and outs of product launch manager roles through detailed job descriptions and handy templates. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Feedback Software Research Software 52

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Product Research 97

Product Research Feedback Software Research Software Product Marketing 97

Userpilot

AUGUST 12, 2024

Have you ever wondered about the product design process for companies like Slack, Loom, or ClickUp? These companies not only follow a user-centric approach to product management. They also have a robust system to collect data, make decisions, build solutions, perform tests, and deploy new products on time.

Product Research 102

Product Research Feedback Software Research Software User Testing 102

Userpilot

JUNE 19, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Research Software Data Visualization 52

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Let’s get started! GTM strategy.

Research Software 96

Research Software Strategy Customer Experience User Testing 96

Mind the Product

APRIL 24, 2018

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. It’s a new style of distribution for Mac apps.

User Testing 157

User Testing Customer Feedback Customer Experience Data Visualization 157

Userpilot

MAY 30, 2024

Project management software, visual collaboration tools, roadmap software, shared Slack channels, and customer feedback and analytics tools can facilitate collaboration between PMs and PMMs. Product marketing managers focus on getting the product in the right hands. There’s no hard-and-fast rule here.

Data Visualization 99

Data Visualization Analytic Tools Feedback Software Reporting Tools 99

Userpilot

NOVEMBER 19, 2022

During the prelaunch stage, their task is to carry out market and customer research. This is necessary to gain an in-depth understanding of user needs and existing competitor products. To achieve that they use a range of techniques, like review research, user interviews, feedback , or product usage tracking.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product launch managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Let’s get started! Let’s get started!

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 100

Product Research User Testing Research Software Feedback Software 100

Userpilot

MARCH 4, 2021

In-app survey questions can be one of the most effective tools when running product research. We’ve put together a quick guide for you, including best practices, desired outcomes, and examples of questions you must ask your users in-app to help various teams. Benefits of In-App Survey Questions.

Product Research 106

Product Research User Testing Feedback Software Research Software 106

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! Userpilot is a growth platform with advanced feedback and analytics functionality.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Product Research 97