Remove Positioning Remove Product Goals Remove Product Strategy
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My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. While goal-oriented roadmaps can be very beneficial, they are not always applied effectively.

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OKRs in Product Management

Roman Pichler

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

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GO Product Roadmap Checklist

Roman Pichler

Specific : Make the goal—a.k.a. product goal —so detailed that you can tell what needs to be roughly done to achieve it and how long it is likely to take. Measurable : Describe the goal so that you can determine if it has been met. Do not state any product details such as user stories.

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OKRs and Product Roadmaps

Roman Pichler

Figure 1: The GO Product Roadmap Figure 1 shows a specific goal-oriented roadmap template I developed, the GO Product Roadmap. The most important one is the goal , and it’s positioned in the middle of the template on the third row. It describes the specific benefit or outcome the product should achieve.

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Building High-Performing Product Teams

Roman Pichler

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

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Product Vision FAQs

Roman Pichler

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.

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