Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 98

Product Goals Feedback Software Customer Feedback User Testing 98

Roman Pichler

JUNE 10, 2024

Step 1: Set an Outcome-based Goal for the Next Three Months To get started, set a single, outcome-based goal for the next three months. 1] Make sure that the goal states the positive impact you want to make on the users/customers and the business. An example for an online shop might be “increase conversion by 5%.” [1]

Roadmap 238

Roadmap User Testing Workshop Customer Experience 238

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software 273

Feedback Software Data Visualization Analytic Tools Research Software 273

The Product Guy

MARCH 30, 2018

The matrix scores these ideas against your company and product goals. Before you can employ the matrix you have to determine what your key company and product goals are, limiting it to the top 4 or 5 items. Once you have the key company/product goals, every idea you have should be scored against these goals.

User Testing 299

User Testing Feedback Software Research Software Customer Experience 299

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Gain Experience in Managing Different Products.

User Testing 343

User Testing Product Research Weak Development Team Customer Experience 343

Roman Pichler

NOVEMBER 6, 2023

Consequently, a product manager and a Scrum product owner are leaders, too. They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows.

Leadership 303

Leadership Customer Feedback Construction User Testing 303

Roman Pichler

FEBRUARY 7, 2025

First, the GO Portfolio Roadmap is built on outcomesits an outcome-based, goal-oriented plan. Its goals describe the user and customer benefits the entire portfolio should create and the positive business impact it should achieve. Consequently, you should determine the goals before you consider any features. [5]

Roadmap 191

Roadmap Customer Experience Workshop Article 191

Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

Customer Experience 284

Customer Experience Product Management Product Manager Product Research 284

Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

Customer Experience 284

Customer Experience Product Management Product Manager Product Research 284

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.

Vision 336

Vision Customer Experience User Testing Product Strategy 336

Product Talk

FEBRUARY 14, 2024

Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting.

Analytic Tools 278

Analytic Tools Research Software Product Research User Testing 278

Roman Pichler

DECEMBER 6, 2022

For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal. The influence you exercise should therefore be a positive one, see my article Should Product People be Servant-Leaders?

Leadership 319

Leadership Technical Review Reporting Tools User Testing 319

The Product Guy

APRIL 23, 2019

However, it is highly unlikely that a product can solve the needs for all humans. She works to bring ideas to life by building innovative products in the B2B2C and B2C world that positively influence people’s behavior on a societal scale. All humans have emotional and varied needs to be solved at a subconscious level.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Roman Pichler

JUNE 7, 2022

If this data is actioned, bad product decisions will be made. To achieve this, refer to the needs and business goals stated in the product strategy and the product goals on the product roadmap. Then ask yourself how you can tell that these goals have been met. Don’t cling to your ideas and views.

KPI 323

KPI Data Visualization Weak Development Team Customer Feedback 323

Roman Pichler

JUNE 1, 2020

As the person in charge of the product, you lack transactional power : You cannot tell the stakeholders what to do, you cannot assign tasks to the individuals, and you are typically not in a position to offer a bonus, pay raise, or other incentives. Ask the Scrum Master to help you build a stakeholder community.

Weak Development Team 335

Weak Development Team Product Research Customer Experience Workshop 335

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

The Product Coalition

FEBRUARY 1, 2021

The Snitch, the Whip, the Bookkeeper, the Six Sigma Black Belt™ Like a job ad for a Scrum Master position, the equivalent for the Product Owner position also reveals excellent insight into an organization’s progress on becoming agile. This certainly avoids promoting the wrong description to prospective candidates.

Advertising 167

Advertising Technical Review Customer Experience Agile 167

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Management 156

Product Management Product Manager Management Management 156

Intercom, Inc.

OCTOBER 18, 2021

Deciding on those questions requires a collaborative partnership between analyst and product development team, instead of the more traditional stakeholder-resource relationship. Beta customers’ interactions with early versions of the product indicated it was taking customers a long time to reach this point.

Data Visualization 269

Data Visualization Analytic Tools User Testing Customer Experience 269

Roman Pichler

JUNE 6, 2023

On the positive side, when done correctly, it will not only remove the problems. This, in turn, will have a positive impact on the conversation, and it will make it easier to share difficult feedback. It will help the individuals involved grow and strengthen your connections with them. How are you doing?

Construction 187

Construction Customer Feedback Framework User Testing 187

Mind the Product

NOVEMBER 24, 2017

Whilst we may all be doing our own products well, the wider culture of our teams and organisations are where the ground remains to be gained. Business Goals vs Product Goals. Business goals and product goals often compete against one another. Honesty and Transparency. Who you Should Hire.

Weak Development Team 148

Weak Development Team Product Goals Product Management Product Manager 148

Product Innovation Educators

JUNE 19, 2023

I’m in a position to be trusted because you have power. For product managers joining a new team or organization, one of the best things to do to build a foundation of trust is to build early commitment. 10:30] How do you keep virtual teams aligned on product goals and priorities?

Customer Experience 204

Customer Experience Engineering Product Strategy Reference 204

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Gain Experience in Managing Different Products.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Userpilot

JULY 24, 2024

So, how do you outline a product strategy framework that is the foundation of product-led growth ? TL;DR A product strategy is an overarching plan that defines product goals and how you’ll achieve them. Product strategies help you design and grow your products. Let’s get right to it.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

AUGUST 8, 2024

Target market : Also known as your target audience, this is the customer segment your product aims to serve. Product goals : Your product goals are specific, measurable objectives and benchmarks for your product to achieve. It focuses on introducing groundbreaking products or services to a new market.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Bain Public

MAY 24, 2019

The position of product manager can often be difficult to define. So then how can you, as a product manager, accelerate a company’s growth and reach product goals? So then how can you, as a product manager, accelerate a company’s growth and reach product goals? Monetizing Customer Value.

Product Goals 40

Product Goals User Testing Customer Experience Customer Feedback 40

Product Management University

FEBRUARY 25, 2020

There are seven core principles of portfolio product management. Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. That way, they’re always leading from a position of strength. On to product strategy. Aspirational Market Positioning.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Usersnap

FEBRUARY 24, 2025

Solutions targeting these improvements create impactful products that enhance productivity and satisfaction. 5 Vendor-Specific and Competitor Questions Understanding the competitive landscape and vendor preferences informs product positioning. Who services your account now, and how satisfied are you with them?

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

The Product Coalition

JANUARY 24, 2021

You can still have departmental goals, but they need to be secondary to the goals that drive the results the company wants to achieve. Mistake #2: Creating Objectives That Are Efforts and Not Outcomes Now that we have established that product goals are about the product and not about product management, what should these goals be?

Analytic Tools 197

Analytic Tools Customer Experience B2C Enterprise 197

Product Innovation Educators

AUGUST 19, 2016

good-products-bad-businesses/. How product managers can create new ideas. Create the right mindset by first understanding product goals, such as increasing the number of customers or decreasing the volume of customer service inquires. New Podcast Episode: Managing product teams – with Todd Dewett, PhD.

Data Visualization 127

Data Visualization Weak Development Team Customer Feedback Research Software 127

Intercom, Inc.

OCTOBER 16, 2019

If possible, incentivize visitors to pay up front for the year given the positive cash flow implications and churn reduction benefits. You also need to encourage word-of-mouth virality based on the strength of your product. Goal of website. The key here is to keep the cost of customer acquisition down.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Product Management University

AUGUST 5, 2019

The better each product supports its business goal, the closer you are as an organization to making your portfolio vision a reality. Customers and prospects love you even more when your product goals mirror their business goals! On to product strategy. Market Positioning. Product marketing loves this!

B2B 100

B2B Product Management Product Manager Sales Training 100

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.

Vision 156

Vision Customer Experience User Testing Product Strategy 156

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Product marketing managers develop product positioning , messaging , and differentiation strategies.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Mind the Product

NOVEMBER 27, 2017

Often at this stage, the founders know what they want to create and they have an idea of what the product needs to achieve. In many cases the product goal is the company goal. The first product manager positions in this early-stage environment are shepherding roles as much as visionary ones.

Enterprise 139

Enterprise Startups Customer Experience Product Management 139

Userpilot

OCTOBER 11, 2022

A product vision statement is an actual statement that communicates the product vision to the outside world. In many ways, it resembles a positioning statement and in fact, many teams use the same templates to create both. Product vision vs company vision. Product vision and product strategy.

Vision 111

Vision Analytic Tools Data Visualization Reporting Tools 111