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Case Study: Launching PayMe from HSBC

Mind the Product

I pitched the idea by building a fully functional, iOS prototype, rather than via a PowerPoint presentation. The post Case Study: Launching PayMe from HSBC appeared first on Mind the Product. What’s more, social payments are designed to go viral – so instead, we went for a Minimum Lovable Product (MLP) approach.

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How to Rewrite Your Homepage with Sharper Positioning & Messaging by Anthony Pierri

Userpilot

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

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S.H.O.P.: Making the move Online

Intercom, Inc.

Over the course of four weeks, we’re exploring some of the key topics around the past, present, and future of retail, looking at the technologies and behaviors that have enabled – and transformed – shopping as we know it. Whether consumers are shopping online or offline, creating a positive and personalized shopping experience is key. .

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515: Case studies of organizational growth through successful product launches – with James Whitman

Product Innovation Educators

James shares insights from his research studying companies that consistently launch successful products. This example revealed a deeper structural issue: The company needed to move up-market from a commoditized position to remain competitive.

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How information architecture define your brand positioning?

UX Planet

Here is a case study from IKEA: IKEA's home page Users are able to filter furniture based on both product type and room where it it will be placed. Brand positioning: it reinforces its positioning as a a brand that helps customers achieve their desired aesthetic and functionality in every area of their room.

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Inter-Women Presents: Karen and Leandra on leadership

Intercom, Inc.

But how can we use our position to empower co-workers and create a more inclusive, diverse, and engaging experience for everyone? So in college, I studied math and computer science and engineering. The post Inter-Women Presents: Karen and Leandra on leadership appeared first on Inside Intercom.

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Use exploratory research to keep innovative teams going

Intercom, Inc.

It helps identify what problems might be present and how frequently that problem is happening. Iterative research helps teams identify and fix usability issues within a design by repeatedly completing similar research studies until the design is perfected. To use competitive products? How does actual use compare to expectations?