article thumbnail

The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

article thumbnail

Intercom presents Engineer Chats

Intercom, Inc.

Liam Geraghty: To connect all of this with a concrete example, Jamie presents this one. At a very basic level, from a strategic standpoint, we need to understand not only what we sell now but what we want to sell and how we want to position ourselves and grow. Being one with the data models.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

article thumbnail

Unlocking the Secret to a Winning Product Strategy: The Power of a Positive Mindset

The Product Coalition

They need to feel positive, focused, and supported to do their best work. I also learned that cultivating a positive mindset is not a one-time event but an ongoing process that requires consistent effort. Be present and inhale and exhale deeply. If you aren’t in a good place — your team won’t be either.

article thumbnail

Roadmap Personas: The Best Way to Set Expectations for Teams, Clients, and Leadership

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Learning objectives: How to create a roadmap that helps the team focus on what they need now, while offering a look-ahead to the future How to leverage your product's position on the technology adoption curve to choose the right customer-focused roadmap How to present options in a rolling wave roadmap, especially if your product is novel and not yet (..)

article thumbnail

Dealing with Difficult Emotions in Product Management

Roman Pichler

Therefore, bring awareness to how you are feeling, and allow difficult emotions to be present. Be aware that sometimes several feelings are present that can be initially hard to discern. Simply recognise that anger or fear is present—just like it is in millions of other people right now. Explore why the feeling is present.

article thumbnail

Dealing with Difficult Emotions in Product Management

Roman Pichler

Therefore, bring awareness to how you are feeling, and allow difficult emotions to be present. Be aware that sometimes several feelings are present that can be initially hard to discern. Simply recognise that anger or fear is present—just like it is in millions of other people right now. Explore why the feeling is present.

article thumbnail

The Key to Agile Team Motivation

Speaker: Robert Webber, Author and Innovation Leader

Management was never taught how to establish the positive and supportive environment necessary to motivate self-directed teams, resulting in disappointing Agile transitions. It’s presented by an experienced engineering leader for product development leaders.