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Product Manager Career Path: Positions, Responsibilities, and How to Advance

Product Management University

Level up with a 501 Advanced Portfolio Management Course from Product Management University, a course crafted for product managers looking to advance into leadership positions. By staying focused on customer outcomes, you’ll quickly become the “go-to” person for your product or portfolio.

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

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Diana Stepner: Building a better product team through positive leadership character

Mind the Product

Diana Stepner, Head of Product, Education at Chan Zuckerberg Initiative discusses how positive leadership can be an essential tool to build better product teams. Read more » The post Diana Stepner: Building a better product team through positive leadership character appeared first on Mind the Product.

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Product Portfolio Management & the Strategic Ripple Effect 7 of 10 – Portfolio Positioning Is What Makes Your Product Positioning More Strategic

Product Management University

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! It sounds strategic.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Why PMs are best positioned to thrive in an AI world

Lenny Rachitsky

how AI is getting closer to replacing PMs , which parts of the job are most likely to be impacted ), so I wanted to take this week to share an important message: I believe that product managers are the best -positioned role in tech to thrive in a world of AI. In fact, many jobs will start to look more like product management.

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EP68 Cultivating a Positive Mindset in Challenging Times

The Product Coalition

In this episode of the Product Coalition podcast, Jay Stansell interviews Victor Njoroge about the importance of cultivating a positive mindset, especially during challenging times. Victor shares his personal journey into product management, emphasizing the significance of resilience, gratitude, and visualization techniques.

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The Ultimate Guide to Executive Recruiting

It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn.

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The ABC’s of Recruiting for Gen Z

With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last. In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z.

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A Proven Guide to Recruiting Passive Candidates

At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.

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How ZoomInfo Solves Recruiting Pain Points

To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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Positioning to Win: How to Harness a Product Superpower

Speaker: April Dunford, Executive Consultant, Speaker, and Author

Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood.