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Deep dive: How to position your product

Mind the Product

The success of a product hinges not just on its features or technological prowess but significantly on how its positioned in the market. Enter product positioning a concept Read more » The post Deep dive: How to position your product appeared first on Mind the Product.

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions. Its success relies heavily on the thoroughness of the preceding market research phase while setting the stage for subsequent product positioning and vision development.

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Product Manager Career Path: Positions, Responsibilities, and How to Advance

Product Management University

Level up with a 501 Advanced Portfolio Management Course from Product Management University, a course crafted for product managers looking to advance into leadership positions. By staying focused on customer outcomes, you’ll quickly become the “go-to” person for your product or portfolio.

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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Build trust with teams and leadership, positioning you as a thought leader and a go-to person for strategic decision-making. This clarity helps shape how you position yourself both internally and externally. A strong PM brand can: Increase your influence internally with stakeholders and externally within the industry.

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The Ultimate Guide to Executive Recruiting

It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important.

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Diana Stepner: Building a better product team through positive leadership character

Mind the Product

Diana Stepner, Head of Product, Education at Chan Zuckerberg Initiative discusses how positive leadership can be an essential tool to build better product teams. Read more » The post Diana Stepner: Building a better product team through positive leadership character appeared first on Mind the Product.

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521: Leadership Crossroads–What Every Product Manager Must Know Before Their Next Move – with Kimberly Bloomston, CPO

Product Innovation Educators

While most product managers work their way up to leadership positions, she chose to start fresh in a role that would let her work directly on product development. This position was a departure from hands-on product work to leading through others and shaping organizational direction.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.

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The ABC’s of Recruiting for Gen Z

With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last. In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z.

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A Proven Guide to Recruiting Passive Candidates

At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.

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How ZoomInfo Solves Recruiting Pain Points

To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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Positioning to Win: How to Harness a Product Superpower

Speaker: April Dunford, Executive Consultant, Speaker, and Author

Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood.

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Positioning Your Community: How to Find and Deliver Your Community's Unique Value

Speaker: Richard Millington, the Founder of FeverBee

If you are aware of your unique value, are you positioning this to reach the full potential of your community? How to identify and deliver on your community's unique positioning. Too many communities fail to reach a critical mass of activity or achieve their full potential because they haven't identified or pursued their unique value.