Intercom, Inc.

OCTOBER 1, 2019

and “What tactics will my team use to win and retain customers?”. Inside we reveal the strategies, learnings, and best practices that have enabled us to build a business worth more than $1.275 billion. Ensure discounts are a win-win for you and your customer. “How will I implement new sales motions?” Short on time?

Outbound 155

Outbound User Friction Demo Enterprise 155

Userpilot

AUGUST 2, 2024

With the right approach, the product-led model can help you attract and retain customers almost effortlessly. TL;DR A go-to-market (GTM) strategy is a comprehensive plan that outlines how a company will launch a new product or service into the market and drive customer success. Sounds exciting? Shorter sales cycle.

Feedback Software 105

Feedback Software Customer Experience Reporting Tools Strategy 105

Userpilot

AUGUST 18, 2024

A well-crafted go-to-market strategy could be your secret weapon. Key highlights include: Selecting the ideal customer profile (ICP). In this article, we’ll take a quick look at Maja’s journey and discuss the steps to build a GTM strategy. A go-to-market strategy is a comprehensive plan for bringing a new product to the market.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Intercom, Inc.

AUGUST 16, 2022

Support teams are facing a critical juncture: business costs and customer expectations continue to grow while resources like headcount and budget are decreasing. Now is the time for support leaders to level up previous support strategies and adopt new tactics. What does it mean to support customers in context?

Data Visualization 118

Data Visualization Customer Experience User Friction Customer Communications 118

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Userpilot

MAY 19, 2021

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. SaaS Outbound Marketing. Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JANUARY 22, 2024

What are the most common customer success models? What factors should you consider when choosing one for your SaaS business to provide the best assistance to your customer ? TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals.

Analytic Tools 103

Analytic Tools Feedback Software User Testing Customer Feedback 103

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience. Problem You're Solving.

User Testing 143

User Testing Document Product Marketing Marketing 143

Userpilot

MARCH 7, 2024

Funnel reports are a popular analytics tool used to optimize customer journeys and user flows. TL;DR Funnel reports are analytical tools for visualizing the stages of the customer journey and analyzing how users progress from one stage to another. Userpilot allows you to create a custom event funnel. Book the demo!

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Customer Experience 105

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

AUGUST 12, 2024

Marty Cagan’s book, TRANSFORMED , provides strategies and real-world examples for shifting to an agile, innovative product operating model. Prioritization : Prioritizing problems based on a customer-centric vision and insight-driven strategy. Marty Cagan’s latest book: Transformed.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

Userpilot

JUNE 24, 2024

Effective customer communication management creates the foundations for building successful customer relationships. But how can you ensure your communication strategies lead to product engagement ? Deliver contextual messages to drive engagement : Provide in-app guidance based on user behavior to enhance learning and engagement.

Customer Communications 59

Customer Communications Analytic Tools Feedback Software Research Software 59

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. Lead becomes a customer, and the original source is credited.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Reporting Tools 98

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

UX Studio: Product Management

JULY 29, 2021

This traffic converts into first-time users or customers. Retention is referring to the number of first-time users that come back at some point. Identifying and solving people’s underlying needs and pain points increases the chances of them using your product again. It’s that simple. Conclusions.

Research Software 110

Research Software User Testing Product Research UX 110

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Our product-led growth playbook includes 11 strategies: Leverage product virality and network effects to drive organic growth. What is the product-led growth strategy?

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Intercom, Inc.

NOVEMBER 17, 2022

She had a deep understanding of their processes and pain points and knew how to build software that would help them thrive. In today’s episode, we sat down with Alina to chat about starting a company from scratch, the importance of a marketing strategy that drives growth, and the perks of being remote-first.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

ProductPlan

MARCH 7, 2019

All of this while aligning the strategy of the executive team with specific product releases and features. And when shown to customers, a roadmap can either help close a deal by painting a bold vision of the future, or leave your audience unimpressed. A compelling roadmap can inspire the company and set a positive tone for the future.

Roadmap 84

Roadmap Technical Review Development Team Review Presentation 84

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Bain Public

JANUARY 11, 2022

As a product manager, it’s normal to get all kinds of new feature requests from stakeholders (these requests are usually related to pain points). Do you validate the pain point and place it in a parking lot for triage? But how you handle these requests is where it matters. We all make mistakes.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Gainsight

DECEMBER 23, 2019

At Pulse 2016, SaaStr’s Customer Success for Start-ups track was one of the most popular series of sessions in the entire conference. Just in brief, how big should you scale your Customer Success team? CS: So April is a veteran in the customer success space and has over 10 years of experience in SaaS companies.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52