The Product Coalition

MAY 9, 2023

Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? Why NOT to PLG I’ll start off by saying that even though we went with PLG, I still don’t think it’s the best choice for most startups: First of all, it’s not a good fit for many companies and products. To PLG later?

User Testing 148

User Testing Feedback Software Analytic Tools Outbound 148

Intercom, Inc.

MARCH 2, 2018

Just like the old adage “If you build it, they will come” isn’t true for the large majority of startups (spoiler: they won’t), neither is “If they sign up, they will use it” Many of your new signups are just kicking the tires, and if you don’t show them how to succeed, don’t be surprised when they simply walk away.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Intercom, Inc.

OCTOBER 1, 2019

I shared a deeper look at how we run our sales organization – everything from how we keep our top reps motivated to why we take a highly targeted approach to outbound sales. Too often, sales managers at high-growth startups prioritize sales reps’ pipelines and forecasts over their professional development. Short on time?

Outbound 155

Outbound User Friction Demo Enterprise 155

Lenny Rachitsky

JANUARY 16, 2024

ARR = New ARR + Expansion ARR + Reactivation ARR – Churned ARR – Contraction ARR New ARR = Leads * qualified leads rate * meeting booked rate * win rate * ACV Leads = Direct + indirect Direct = Outbound + inbound Outbound Cold emails Cold calls Cold DMs Events Inbound Paid ads SEO Referrals (e.g.

User Testing 140

User Testing B2C Outbound Feedback Software 140

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Or to sell it through an outbound sales team?

User Testing 143

User Testing Document Product Marketing Marketing 143

Ask Benny

AUGUST 27, 2024

This approach risks transforming product teams into mere feature factories, jeopardizing their ability to do both inbound and outbound and deliver substantial value. The Role of the Product Leader Marty underscored that the product leader's role encompasses strategic decision-making and mentoring product managers.

Product Management 113

Product Management Product Manager Outbound Inbound 113

Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Andrew Chen

JUNE 26, 2017

One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. Outbound used to be painstaking and manual. There’s not a ton of organic opportunities. Not anymore.

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

Intercom, Inc.

DECEMBER 20, 2018

You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Sujan: Mailshake is an outbound sales tool. I might actually know the persona, and I know something’s going on where we can actually now do some outbound outreach.” Short on time? Sujan: Absolutely.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

The Product Coalition

JULY 16, 2023

That’s why I started Infinify, and that’s what I do in almost every service we provide — from strategic consulting to startup founders, through the CPO Bootcamp for product leaders, and all the way into our online courses and lectures to product and leadership teams.

Strategy 147

Strategy Product Management Product Manager Management 147

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. From there, I got involved in startups. I started a few companies, one of which we sold.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Userpilot

MAY 3, 2022

Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Last season, Stripe’s Jeanne DeWitt shared how the payment-processing company developed “the universe” – a giant database of companies they could target through outbound sales. Build your own universe of market opportunities.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

APRIL 18, 2019

This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Why do most startups fail? No, 42% of startups fail because they didn’t solve a market need. There’s a temptation to come in and say, ‘We need to run down the gamut of traditional tactics, like getting our outbound SDR team calling.’

Outbound 112

Outbound Customer Experience Education Airlines 112

Userpilot

AUGUST 23, 2023

Value chain analysis matters most to startups who don’t have much initial data to work with. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video.

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

The Product Coalition

APRIL 14, 2020

Quality Leads Come at a Price Another research in B2B lead generation shows that outbound tactics such as events and trade shows generate the highest quality leads ³. More importantly, more than half of these lead generation techniques are outbound focused.

Banking 78

Banking User Testing Research Software Customer Experience 78

UX Studio: Product Management

JULY 29, 2021

Of course, the amount of choices you have depends on the boundaries of your imagination, but let’s break them down into three big categories: working for a big company, working for a startup, and going freelance. Working for a startup. Working for a big company. Still, you will reach high levels of responsibility quickly.

Research Software 110

Research Software User Testing Product Research UX 110

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. So of course we use LinkedIn, we use social selling, we use email, we use calls, etc.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

NOVEMBER 27, 2017

User research process for startups Forget the 8-step process, just go talk to them. At startups, we don’t have that luxury. Below is an overview of how I’ve learned to do user research at startups. It’s not a replacement for outbound user research, but often times speed matters more. just use bcc in your personal email.

User Testing 60

User Testing Research Software Product Research Customer Feedback 60

Userpilot

AUGUST 15, 2024

Now, Ben dedicates his time to helping startup founders and heads of products embrace sustainable and defensible growth strategies. Unlike traditional sales approaches that rely heavily on outbound channels, PLS focuses on identifying and engaging high-intent prospects based on their interactions with the product. The product-led geek.

Customer Experience 105

Customer Experience User Testing Data Visualization Analytic Tools 105

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. At a smaller company or a startup, usually one person plays both roles. This is not contradictory but rather complimentary.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? What is your advice for startup CEOs? First, it’s interesting when a startup using a new platform or a new technology in a clever way. So when a new startup purports to create new consumer behavior, I’m sometimes skeptical.

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. Marc Andreessen famously defines product-market fit as : “The moment when a startup finally finds a widespread set of customers that resonate with its product.”. Hint: it starts with user feedback.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Revulytics

FEBRUARY 12, 2019

These roles are called inbound product managers and outbound product managers, or technical product managers and strategic product managers. Maybe at some of the world’s largest enterprises, but what about the many of you who work at “ slightly smaller ” companies and startups?

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Brian Balfour

JULY 18, 2017

The reason is because most startups need to keep their payback period to less than one year. Finally on the far right hand end of the spectrum you have very high ARPU businesses (6 to 7 figures) and therefore take advantage of very high CAC channels such as enterprise and outbound sales. This is the ARPU-CAC Danger Zone.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. “Give away your legos” and other commandments for scaling startups. I’m now Director of Sales, leading sales globally for Webflow, which is a really, really fast-growing startup.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

DECEMBER 2, 2021

Your default operating cadence should be to run – it’s important startups don’t compromise on speed. If you are a regular listener, you’ll know that we interview makers and doers from the worlds of product management, design, startups, and marketing. If you can do something this week instead of next quarter, jump on it.

Engineering 178

Engineering Presentation Technical Review Systems Review 178

Userpilot

SEPTEMBER 7, 2023

Unless you’re selling to startups, focus on developing two different personas for buyers and users. Similarly, in large marketing teams, the head of marketing is responsible for buying marketing tools , but the people who actually use them are content creators, designers, social media managers, etc.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

The Product Coalition

DECEMBER 9, 2019

for international digital ad campaigns and increase the reach from 100 to 500 people per week Objectives has the word “object” in it.

Onboarding KPIs 78

Onboarding KPIs Outbound KPI Software Review 78

The Product Coalition

FEBRUARY 12, 2018

They work for or own tech companies, software product startups, digital agencies, consulting firms, financial or healthcare institutions, etc. I’d say our primary challenge was always building the right outbound sales process. Majority of them are from USA, Canada, Australia, United Kingdom, Germany, France, Spain, etc.

User Testing 68

User Testing Customer Feedback Customer Experience Reporting Tools 68

Userpilot

MAY 24, 2019

It also means that your salespeople are caught up in demos when they could be doing some outbound work. Another amazing example is Baremetrics, and their “ Open Startups “ These are Baremetrics users who have pledged to transparent financials. That can create a bottleneck as you scale up and more leads come in.

Analytic Tools 76

Analytic Tools Demo Customer Experience Data Visualization 76

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., Also, if you’re still in the early stages of a startup, you’ll be spending a lot of time trying to convince them it’s worth their time. The Product Management Talent Funnel.

Technical Review 78

Technical Review User Testing Product Management Product Manager 78

Userpilot

APRIL 7, 2024

For startups founded less than five years ago, Mixpanel offers the first year of their Growth plan for free. SimilarWeb's dashboard contains metrics such as monthly visitors, geography, referring sites, social and search traffic that point to your inbound and outbound traffic, etc. Mixpanel also offers a free plan.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. Company Description.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. Company Description.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Product Bookshelf

FEBRUARY 21, 2017

Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Startup Growth Engines by Seth Ellis , Morgan Brown , and TheGrowthHackers.com team. Startup Growth Engines is a collection of blog posts from growthhackers.com.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

The Product Coalition

JANUARY 25, 2019

This culminated a one year job search after having been laid off by a startup a year earlier. The external recruiter, outbound talent scout, the internal recruiter, the coordinator, the manager, the interview panel, the receptionist. Take a job at a startup with fewer than 20 employees. Twelve months is a long time to interview.

Weak Development Team 60

Weak Development Team Product Management Product Manager User Testing 60