Outbound Product Marketing Strategy Video 
Usersnap
FEBRUARY 14, 2023
Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.
Userpilot
OCTOBER 8, 2021
The emergence of the product-led growth strategy. In the past, any rapid growth that occurred in software companies was largely sales-based or marketing-based. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively.
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Userpilot
JULY 4, 2023
TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Build an MVP to let a small user base test out your product and provide feedback to perfect key features , messaging , and positioning. Use popular platforms like Product Hunt to launch your product to get new users.
Intercom, Inc.
APRIL 18, 2019
There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map. In the early days, if an outbound call [asked], ‘Who runs customer success for you?’
Product Bookshelf
FEBRUARY 21, 2017
Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Experimentation and learning. The Laws of Growth.
Userpilot
FEBRUARY 4, 2022
Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.
Bain Public
NOVEMBER 4, 2018
As promised, here are the slides from my talk at Impact Product Management Conference 2018 event in Budapest, Hungary. Watch the video here : [link]. The challenges of product development are not about products. The empathic component is what makes a product manager special. They are about interpersonal relations.
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