Intercom, Inc.

DECEMBER 3, 2020

For this virtual panel, we’ve gathered the team that made it happen: Thomas Creighton de Farias – Senior Product Education Producer. Alex Potrivaev – Senior Product Designer. Nicole Garrison – Product Marketing Manager. Wal McConnell – Senior Product Analyst. Nicole: I’m Nicole.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Using data to drive outbound sales. This meant that when Jeanne wanted to get an outbound sales program off the ground, she had to get creative. We just were never going to get that headcount.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

User Testing 143

User Testing Document Product Marketing Marketing 143

The Product Coalition

MAY 9, 2023

With outbound enterprise sales, you need to reach out to many people to get some calls. PLG customers are the best Since we did do PLG and outbound sales in parallel for a while, we do still have some sales-won customers. I believe this thought goes through the mind of every founder who’s considering PLG.

User Testing 147

User Testing Feedback Software Analytic Tools Outbound 147

The Product Coalition

JULY 25, 2021

As the discussion in the CPO Bootcamp continued, another participant gave the example of a product manager in his team who is really good at some parts of the job but isn’t willing to take on additional responsibilities or dwell in new types of activities?—?although My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Weak Development Team 157

Weak Development Team Product Management Product Manager Outbound 157

The Product Bistro

MARCH 7, 2017

Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. It is time to set the team up for success.

Outbound 150

Outbound Agile Messaging Roadmap 150

The Product Coalition

APRIL 26, 2021

Most channels to market allow for this type of targeting, from ads to outbound call campaigns. You can’t as easily buy an outbound call list of people that need help communicating instantly, particularly if your product is new. You can quite easily visualise this group and target them.

Marketing 89

Marketing Outbound Strategy User Testing 89

Userpilot

AUGUST 23, 2023

Collecting data directly from customers will provide key takeaways that can benefit your product, marketing, and sales teams. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video. Get your free Userpilot demo today!

User Testing 90

User Testing Customer Feedback Feedback Software User Friction 90

The Product Coalition

FEBRUARY 9, 2021

A framework for thinking about how to really engage your users and customers with your product. Takes the view that you need to build and test your traction channels in conjunction with building and testing your product fit. Product/market fit needs the product and market to fit. by Justin?—?Takes

Books 186

Books User Testing Product Research Inbound 186

Userpilot

FEBRUARY 25, 2021

You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.

Research Software 64

Research Software User Testing Outbound Marketing 64

The Product Coalition

JULY 16, 2023

As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution. If it isn’t, you should recalibrate your expectations — for yourself first, and then for everyone else in the company, starting with leadership.

Strategy 140

Strategy Product Management Product Manager Management 140

Userpilot

AUGUST 15, 2024

Ben Williams’s approach to scaling product growth Ben Williams’s approach to scaling product growth is deeply rooted in product-led growth (PLG) and product-led sales (PLS). Usually, he works with B2B companies that have already achieved product-market fit and are looking to scale their operations.

Customer Experience 89

Customer Experience User Testing Data Visualization Analytic Tools 89

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Intercom, Inc.

DECEMBER 20, 2018

Sujan: Mailshake is an outbound sales tool. I actually started it more for marketers; my background is in SEO, and then doing that the longest time and I did a lot of outreach. Sujan: I think when you’ve figured out product market fit and you’ve got some form of a single marketing channel or a single channel driving growth.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Customer Feedback 89

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. In that process, the whole sales, marketing, products, go-to-market, commercial model is going to change.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

OCTOBER 8, 2021

The emergence of the product-led growth strategy. In the past, any rapid growth that occurred in software companies was largely sales-based or marketing-based. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively.

Analytic Tools 91

Analytic Tools Research Software Data Visualization Product Research 91

The Product Coalition

NOVEMBER 23, 2021

Unlike tech apps, commodities & machinery don’t require building strategy around product usages rather look for tactical goals associated with the overall business objectives for go to market and product-market fit by simply choosing the options- “build”, “buy” and “ally”. Refer image 2.

Startups 126

Startups Strategy Technical Review B2B 126

Intercom, Inc.

APRIL 18, 2019

Though he had experience in recruiting, sales and product, marketing was new ground for him. There’s a temptation to come in and say, ‘We need to run down the gamut of traditional tactics, like getting our outbound SDR team calling.’ In the early days, if an outbound call [asked], ‘Who runs customer success for you?’

Outbound 112

Outbound Customer Experience Education Airlines 112

Userpilot

SEPTEMBER 19, 2023

These types of funnels are usually targeted toward mid-market prospects or enterprise leads that require hands-on sales representatives to seal the deal. Top-down funnel Top-down funnels are usually built from a combination of outbound sales and account-based management. Cross-functional hinderance.

Data Visualization 102

Data Visualization Analytic Tools Customer Experience Reporting Tools 102

Intercom, Inc.

SEPTEMBER 21, 2022

In order to provide this support, support teams will need to use a tool with both powerful automation and outbound capabilities to manage and streamline high-volume workloads. “Customers who adopt this next-generation way of providing support get it all: greater efficiency, more satisfied customers, and a happier team”.

Research Software 118

Research Software User Testing Customer Experience Vision 118

BrainMates

SEPTEMBER 19, 2022

Within each product team there is a product manager, up to eight developers, quality assurance, and – where appropriate – a team-dedicated product designer. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

JULY 4, 2023

Components of product-led growth. Test, test, test to get product-market fit Before you dip your toes into the mainstream market, you want to ensure you have nailed all parts of your product. A freemium model could be another approach to help you understand what features bring users the most value.

Feedback Software 80

Feedback Software Analytic Tools Research Software User Testing 80

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Here they use mostly Content Marketing and Inside Sales. Companies like Palantir and Veeva exist on the very far end. This is the ARPU-CAC Danger Zone.

User Testing 65

User Testing Outbound B2B Inbound 65

Usersnap

FEBRUARY 14, 2023

While creating a SaaS go-to-market strategy and distribution plan, ask yourself: How can I best share my value proposition with my target audience? Will I focus more on inbound or outbound sales, or both equally? What channels will I use to distribute and advertise my products?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

JULY 13, 2018

If you don’t have a product that can fit that channel, then I would recommend not leveraging that. For example, at contentmarketer.io, we had a product that was kind of okay, and we were still validating product–market fit. Naturally, I went to town as a marketer. I built an audience. I built an email list.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Pragmatic Marketing

MAY 1, 2018

A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network.

Enterprise 70

Enterprise Customer Experience User Testing Outbound 70

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

BrainMates

SEPTEMBER 4, 2023

Marketing-led growth relies on advertising for acquisition, email nurturing programs for retention and supports monetisation through bottom-of-the-funnel content and ROI calculators. Marketing and sales both have a more traditional funnel approach and generally a higher cost of acquisition.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit).

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Mironov Consulting

FEBRUARY 6, 2020

This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC. Fitbit sold 28M units before being acquired, having tested hundreds of distinct marketing campaigns.).

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

JANUARY 26, 2024

This means that monetization happens later in the product lifecycle after the users have experienced the product value through free usage. They rely on outbound techniques and personalized communication to identify leads and build relationships that gradually lead to deals.

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization User Testing 80

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. Subscribe to get the rest of the series.

User Testing 90

User Testing Strategy Product Research Outbound 90

Userpilot

FEBRUARY 4, 2022

Transactional model: The transactional sales process requires a few sales reps for potential customers who are hesitant to pay the price of your product. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles.

Feedback Software 93

Feedback Software Research Software Reporting Tools Onboarding KPIs 93

Userpilot

OCTOBER 25, 2022

This includes inbound activities like defining product vision and product strategy, setting product goals, developing the product roadmap , or planning the product launch. It also tells the target customers how your product differs from competitors and why they should choose it.

Product Research 87

Product Research User Testing Customer Feedback Research Software 87

Userpilot

AUGUST 7, 2019

How is Customer Success correlated with Product Marketing? How to win the Customer Success game and become the leading product in your niche with 4 less known Customer Success best practices (How Growbots does it). What’s the correlation between Customer Success and Product Marketing? Let’s get started!

Feedback Software 49

Feedback Software Customer Experience User Testing Research Software 49

Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization.

Technical Review 52

Technical Review Research Software User Testing Product Research 52