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14 Important Mobile App Metrics to Track (+ Benchmarks)

Userpilot

Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. Most apps experience 89.3%-98.7% churn within 30 days, and in-app purchase conversion rates are often below 5% for the small number of users who remain. This article will cover 14 metrics to help you achieve just that.

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9 User Onboarding Strategies to Increase Customer Lifetime Value

Userpilot

Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”

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How to Build and Improve Your Product Analytics Strategy

Userpilot

So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. How to apply actionable metrics to different SaaS business stages. What is product analytics?

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The Risks of Data Fragmentation + How to Fix Fragmented Data

Userpilot

When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Which features need attention?

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Using Data and Messaging to Drive Product Activation

Speaker: Ruben Ugarte, Founder, Practico Analytics

Onboarding users is filled with possibilities and challenges. Not only are you showing the user how to use your product, but it's also a chance to connect with them and understand their needs. Of course, it’s crucial to have a good onboarding experience to drive your activation metrics.

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The Top Mobile App Engagement Metrics Every Product Team Should Monitor

Userpilot

The only way to have a fighting chance is by focusing on the user experience within your mobile app. Try to understand what the in-app user journey is like. Why aren’t app users engaging with it more? And how can you turn them into active users? What are app engagement metrics?

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12 KPIs to Measure and Improve Your Fintech App Onboarding

The Product Coalition

Chances are the ones you frequently use have a simple, intuitive app onboarding process. If you’re a financial services product manager, you’ll know that crafting an effective fintech app onboarding process is no small feat. Effective onboarding is also necessary to set your users up to use your app successfully.