Onboarding KPIs Study User Testing 
Alchemer Mobile
JULY 22, 2021
Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).
Intercom, Inc.
APRIL 6, 2022
For fast-growing and enterprise organizations, the ability to personalize customer communication in a way that’s scalable is business critical. In fact, studies show that not only do customers expect great experiences when interacting with companies, they’re willing to pay more for them.
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Userpilot
OCTOBER 28, 2024
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
Intercom, Inc.
MAY 6, 2019
All products share a universal problem, no matter how long they’ve been around or how well they are built – the problem of customer inertia. The sad truth is your potential customers are probably more comfortable staying where they are rather than taking a chance on something new. What is product adoption?
Lenny Rachitsky
SEPTEMBER 3, 2024
Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’re building a consumer subscription app, this post is your new bible. Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop.
Amplitude
SEPTEMBER 21, 2020
Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. However, conversion funnels are not a one-size-fits-all framework. Action: When users convert.
Intercom, Inc.
SEPTEMBER 2, 2020
In the not-too-distant past, customer support was viewed as a cost center – a necessary, but non-profitable, part of a business. Today, more and more businesses are realizing the true bottom-line value that incredible customer service brings to a business – customer loyalty , retention, and advocacy to name but a few.
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