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But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. To improve LTV, make use of secondary onboarding, a help center, qualitative microsurveys and helpful content. What is LTV – Lifetime Value? Who should measure LTV?
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We asked Charlotte Vermedal, Liv-ex ’s Product Marketing Manager. TL;DR Challenge : Liv-ex faced significant challenges using Appcues , primarily due to its inability to create onboarding tours for new users and poor usability. Not satisfied with your current product growth platform and considering a switch?
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