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Onboarding gamification is the key to transforming a dull process into an engaging one. When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. What is onboarding gamification? Launching a new product. Why use a gamified onboarding process?
This is where these 10 key mobile app engagement metrics come in, helping track user behavior and preferences to answer all these questions and boost user activation. App engagement refers to how users interact with your mobile app, beyond just downloading it. What are app engagement metrics? What is app engagement?
Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations. Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. Regular updates : The product is frequently improved based on user feedback.
If you expect users to come naturally just because your product is good, youre already at a disadvantage. I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Use referrals to encourage users to refer your app to others.
Wondering what customer journey KPIs align with your business goals? Customer journey KPIs, alongside product analytics , help product teams understand if they’re meeting their goals. SEO ranking to monitor and improve product visibility on search engine results.
Is your new user onboarding process actually helping new users engage with your product and get value from it? You can bring in all the new users you want, but it won’t count for much unless they understand how to derive value from your product and actually stick around. What is new user onboarding?
The majority of SaaS executives are so concerned with engineering and raising money that they don’t give enough thought to building a SaaS onboarding process. Here’s the brutal truth: it doesn’t matter how beautifully engineered your product is or how many millions of dollars you’ve raised.
What are Pirate Metrics? Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. But how does the pirate metrics framework work for SaaS and how can it help drive growth? What is Dave McClure’s pirate metrics?
Perhaps the most common app onboarding design problem is trying to build your entire onboarding process from scratch. It’s much smarter to study app onboarding best practices and work with onboarding software that will massively reduce your labor time. What is app onboarding? Book a Userpilot demo today!
Building loyalty is essential to retain customers, drive word-of-mouth, and nurture product growth. Thankfully, there are metrics you can use to expand your field of view and estimate how loyal your customers are. There are ten metrics you can use to measure customer loyalty. How do you measure customer loyalty?
Is your SaaS business trying to leverage product growth to achieve success? In the SaaS world, product growth (or product-led growth) has become a popular way to drive growth as it allows users to experience the value of your product before they even subscribe to a plan. What is product growth in SaaS?
UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. So, if you’re a product manager looking to significantly improve your UX efforts and provide actionable insights to your UX team, read on!
Product-led growth tools allow you to improve your product experience by analyzing customer data and adding in-app interventions. However, having a different tool for each functionality can make product-led growth sound too much of a hassle. Luckily, we’ve listed the 17 best product-led growth software in the market.
What are the best tools for user activation and feature adoption? What tools should I use to boost my feature engagement? We get these questions *a lot* in our Product Growth and Retention group (go check it out, BTW.!), Product Growth requires improving your different ‘Pirate Metrics’ and that calls for several tools.
In many organizations, product teams are measured by how much they ship, not by how much impact they have on the business overall. That’s why companies are defining and referring to their North Star Metric (NSM). The North Star Metric is one key metric that quantifies the business impact of the product team.
To help you, we’ve listed the 10 best customer lifecycle management platforms in the market, including key features, user reviews, and pricing. To choose the right customer lifecycle software, you should identify your business needs, research options, and review its integrations. Review available integrations. Get a demo.
Customer onboarding is an integral part of any SaaS business, and so we thought we’d share some of the best customer onboarding tools to help you out. First, let’s consider the differences between customer onboarding and user onboarding… Customer Onboarding Vs. User Onboarding.
Despite having an easy-to-use product, users still need assistance to perform certain tasks or solve issues. TL;DR End-user support refers to how you assist your customers as they perform tasks on your platform or whenever they experience issues. Product tutorials. An all-in-one platform for product-led growth.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. He spent the past decade as a VC and product leader helping world-class companies like Faire, Quizlet, and Ibotta accelerate their growth. This makes products less sticky and retention more difficult.
NPS score helps you identify valuable insights into: Features that users find valuable, so you can improve your product adoption. How your product is serving your users’ needs. NPS (which stands for Net Promoter Score) is a survey based on a 0-10 scale to measure customer loyalty with a product or service.
What is a data product roadmap? What roadmap metrics should you be tracking? We also share software products you can use to create a foolproof product roadmap and drive product-led growth. The difference between a data product roadmap and the traditional approach is the former relies heavily on data.
TL;DR In-app support in SaaS refers to the service features that customers can use to receive help directly within the product interface, besides connecting with your customer service team. Onboarding checklist. The “What’s new” module covers the latest product updates. Book a demo to learn more.
Customer Retention (CR) refers to a business’s ability to turn first-time buyers into long-term repeat customers. Use interactive walkthroughs and onboarding checklists to drive early product engagement , boost user activation , and shorten the time to value. Implement a checklist to drive product adoption.
Is your B2B product easy to sell and easy to renew? I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. But if you’re working on a B2B product with a sales force, odds are you know what I mean.
With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Customer preferences for understanding goals and expectations towards the product. Market research for discovering common pain points.
It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product.
A user funnel represents the customer journey from first finding out about your product, to becoming a paying customer and then a brand advocate. The Pirate Metrics Framework is a method of categorizing and grouping together metrics depending on the stage of the user funnel. Dave McClure’s Pirate Metrics.
They help small businesses and enterprises alike perform sophisticated tasks in just a few clicks, making it easier to drive product growth. Here are some great SaaS tools: Userpilot is the best product-led growth tool for web apps. Pendo is the best product adoption software for mobile apps. Hotjar is the best heatmap tool.
Can marketing resource management help streamline your product marketing processes and workflows? Marketing Resource Management (MRM) refers to a set of marketing technologies and processes focused on streamlining and centralizing marketing assets, operations, workflows, and information into a single system.
Customer advocacy is analyzed by looking at net promoter scores , a metric that measures on a scale of 1-10 how likely someone is to refer you to a friend. Get new advocates onboard with positive incentives, such as physical rewards or VIP experiences. Are some customers experiencing setbacks in your product?
The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ). It’s a linear, top-down approach, whereas growth loops are closed-loop systems where the process generates new inputs by design. Pirate metrics framework.
Managers and product managers are often frustrated by the apparent lack of care the development team is showing for the needs of the business. When a long-awaited product or feature finally launches, it often comes well short of the needs. For many organizations the solution is product management. The bigger context?—?users,
Additionally, the annual churn rate is a critical metric that quantifies the percentage of customers lost over a year, offering insights into long-term customer satisfaction and loyalty. It’s a key metric for assessing customer satisfaction and retention. Understanding why customers churn is crucial for retention strategies.
In this article, we’ll cover: What the net promoter score is and how the net promoter system works? The net promoter score is a metric used to track customer experience and satisfaction. The net promoter score question that’s asked in surveys is: “How likely are you to recommend this product to a friend or colleague?”
Not just in productreviews, roadmap meetings, or design critiques from product people, but across the company. This is the eighth post in a series exploring our product principles. When anyone new joins Intercom, their onboarding pack contains their first “Intermission”– our name for a problem statement.
Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. The dark funnel refers to all the hidden touchpoints a user goes through in their customer journey. Use onboarding microsurveys with questions like “How did you hear about us?
Launching a customer education program can streamline the customer journey, increase customer retention, and reduce the support costs for your product or service. Customer education is the discipline of teaching customers how to use and get value from your product. Onboard customers more quickly and r educe time to value.
We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. TL;DR HelpHero is a good choice for customer satisfaction and it comes with features such as user journey mapping, self service support, in-app support, and Interactive user guides. Let’s get started!
Even if you’ve got a pretty good handle on user sentiment with your product, harnessing it to transform negativity into positivity can be challenging. Detractors ( NPS 6 or lower) are customers who are unlikely to recommend your product to others due to low satisfaction with it. So let’s jump right in!
Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. Since you need the right tools to follow a customer insights strategy.
We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. TL;DR HelpHero is a good choice for proactive customer service and it comes with features such as tooltips, modals, in-app resource center, and interactive walkthroughs. Let’s get started!
We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. TL;DR UserIQ is a good choice for proactive customer service and it comes with features such as tooltips, modals, in-app resource center, and interactive walkthroughs. Let’s get started!
Net Promoter Score (NPS) is a customer satisfaction metric measured on a 10-point scale. It’s obtained by asking customers how likely they are to recommend your product to others. Scores between 0 and 6 are detractors—people least likely to recommend your product. Detractors: Respondents that rated the product 0 – 6.
In this article, we go over why you got a negative NPS and what you can do to prevent it from stunting your product growth. The Net Promoter Score (NPS) is a metric that asks users how likely they are to recommend your product or service to others on a scale from 1 to 10. In short, those who have experience using your product.
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