Userpilot

NOVEMBER 20, 2022

A high-level strategic plan is the life force of a successful product marketing campaign. Unlike a product roadmap , which is focused on features to be released and based on business objectives, a marketing roadmap is based on user needs and focuses on feature /product promotion. Marketing strategy roadmap.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.

Customer Experience 148

Customer Experience Customer Feedback User Testing User Friction 148

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

AUGUST 12, 2024

Are you constantly juggling competing priorities, leaving little time for the big-picture thinking that drives product success? If so, mark your calendar and sign up for our Product Drive Summit where Marty Cagan will share his insights on the product operating model. Let’s explore: Who Marty Cagan is.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

The Product Coalition

DECEMBER 9, 2019

You might use goals in your yearly and quarterly company strategy, your positioning, mission statement, company culture guide, financial projections, and other crucial business documents and initiatives. To make goals actionable, they need to be broken down into objectives and KPIs (key performance indicators). M easurable?—?Make

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Onboarding KPIs Outbound KPI Software Review 78

Userpilot

JANUARY 22, 2024

TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals. A low-touch model relies on automation and self-service resources to onboard and support customers with little direct CSM involvement. Let’s get right into it!

Analytic Tools 103

Analytic Tools Feedback Software User Testing Customer Feedback 103

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

DECEMBER 6, 2019

As such, these messages are engaging and effective as a marketing strategy only if they’re personal, relevant and, most of all, provide value to your recipients. Start by building a strategy based on information about your recipients. Measure real effectiveness, not vanity metrics. Types of messages that provide value.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Intercom, Inc.

JULY 19, 2021

With the addition of custom chatbots and automation to make your support workflow even more efficient and productive, conversational support allows you to supercharge your support and find the perfect balance between team efficiency and a great customer experience. Teams that benefit: Sales, marketing, customer success.

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Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. This will help you measure loyalty, spot trends, and drive product-led growth.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Reporting Tools 98

Userpilot

SEPTEMBER 7, 2023

Define important customer touchpoints for each user persona: Look at acquisition metrics to understand important channels Use heatmaps and website session recordings to understand the buying process Map your sales process touchpoints Define the activation point for different personas Understand the happy paths for different personas 3.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

SEPTEMBER 27, 2024

Let’s face it: without the right user onboarding tools , you can’t deliver a great onboarding experience for your new users. And without a great onboarding experience, your users don’t activate and churn. What are the best user onboarding tools for SaaS in 2024? Email onboarding tools. Video onboarding tools.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Bain Public

JANUARY 11, 2022

As a product manager, it’s normal to get all kinds of new feature requests from stakeholders (these requests are usually related to pain points). Or do you try to implement each feature request, leaving you with half-baked projects with an archive of features and no finished product? Let’s dive deeper!

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Each functional group has its own product priorities, so each wants a different roadmap. More here.) Just sign here.”)

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Userpilot

JUNE 24, 2024

But how can you ensure your communication strategies lead to product engagement ? Let’s explore the definition and importance of CCM, its current trends, and the best practices for your customer communication strategies. Overall, CCM focuses on communicating with customers across various channels.

Customer Communications 59

Customer Communications Analytic Tools Feedback Software Research Software 59

Userpilot

AUGUST 7, 2019

Note: This article has embedded real-life examples, strategies, and cases from the author and her company, Growbots. How is Customer Success correlated with Product Marketing? How to win the Customer Success game and become the leading product in your niche with 4 less known Customer Success best practices (How Growbots does it).

Customer Experience 68

Customer Experience Feedback Software User Testing Customer Feedback 68

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Gainsight

DECEMBER 23, 2019

This is a transcript of a really valuable panel featuring Jason Lemkin , Christina Shen , Adam Strong , and April Oman. Prior to that, Adam held executive roles at Yesmail for over nine years, heading customer experience, product dev, and technology services teams. How complicated is your product? Adam Strong: Thank you.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

NOVEMBER 5, 2019

You’ll hear from: Dialpad’s Chief Strategy Officer, Dan O’Connell, and Sherlock’s CEO, Derek Skaletsky, on speeding up and slowing down deals to deliver value to your buyers and your business. Derek: We’re a product led company, so most of our leads come through a free trial. Dave: Awesome. So, that’s a big deal for us.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Userpilot

APRIL 30, 2020

From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development. In this article, we’re going to explore: What product-service management and customer success typically looks like for SaaS . Ready to get started? .

Reporting Tools 99

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 99

Gainsight

MARCH 7, 2022

Over the past few years, we’ve been keeping our eye on an incredibly positive trend in the most successful companies: closer, more collaborative relationships between Customer Success and Product teams. . Level 2: Good alignment on key clients and product needs; take a more proactive approach. NPS, onboarding) .

Customer Feedback 103

Customer Feedback User Testing Customer Experience Onboarding KPIs 103

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Gamifying onboarding. What is SaaS marketing? Leveraging video content.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Userpilot

APRIL 30, 2020

From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development. In this article, we’re going to explore: What product management and customer success typically looks like for SaaS . Ready to get started? .

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. At least you’ll have something to aim for, and it will motivate you to take practical steps that drive product growth. Education-related SaaS platforms come second with 7.5%

Research Software 98

Research Software Analytic Tools B2B Reporting Tools 98