Remove Naming Remove Technical Review Remove Weak Development Team
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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Three Qualities of Great Product Roadmaps

Roman Pichler

As their name suggests, these roadmaps focus on product goals or outcomes such as acquiring customers , increasing engagement , and future-proofing the product by removing technical debt. This helps align the stakeholders and development teams, as I discuss below, and acquire a budget if required. Actionable.

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

As its name suggests, this roadmap focuses on product goals and outcomes, such as acquiring customers, increasing engagement, and future-proofing the product by removing technical debt. In the worst case, the stakeholders and development teams pay lip service to the plan, go off in different directions, and follow their own goals.

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10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 2 Do the Necessary Prep Work.

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Continue the discovery and strategy work while the product is being developed. But don’t stop there.

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10 Tips for Effective Product Management Meetings

Roman Pichler

Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. But for sprint review meetings , you may also want to invite (selected) users and customers to collect their feedback. Discuss development progress and user feedback on the latest product increments.

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The Product Interview?—?A Technical Exercise

The Product Coalition

A Technical Exercise In this post, I’ll offer my idea of the sort of technical abilities expected from a product manager. But is a surprisingly small amount of materials about the technical aspect of PM work. However, if a non-techy PM meets a non-businessy team lead, things can go sideways pretty quickly.