Mixpanel

OCTOBER 5, 2021

The good news is that many technical quirks tend to follow certain patterns that can be easily spotted—even by non-engineers. Here are four technical hiccups associated with corrupt event tracking data, how to spot them, and what to do about them. So how can you tell as a non-technical individual if this data is real or a stutter.

Technical Cofounder 98

Technical Cofounder Data Visualization Analytic Tools Events 98

Mixpanel

MAY 19, 2022

That is, the name of the event is added to a log, along with the exact time the event occurred down to the millisecond. The fact that you opened the app is usually tracked as an event, so the event name App Open along with the date and time you opened it are added to a log. Properties sweeten the deal.

Analytic Tools 105

Analytic Tools Events Data Visualization Technical Cofounder 105

Mind the Product

DECEMBER 29, 2016

Suzie’s post both educates and entertains and is full of practical advice and, as Suzie says, its point is “to empower you and inform you about technical practices that are meant to be business-relevant”. This opens up and demystifies these practices with definitions, examples, easy to understand diagrams, and suggestions for further reading.

Technical Cofounder 126

Technical Cofounder Data Visualization Feedback Software User Testing 126

Mixpanel

SEPTEMBER 15, 2021

And that makes it possible to get into all the benefits of a sophisticated platform like Mixpanel with little technical risk—even if for only a trial run and/or to use it alongside other tools like GA. Handle divergent naming conventions. Different analytics platforms have different conventions for naming events.

Analytic Tools 101

Analytic Tools Data Visualization Technical Cofounder Events 101

Mixpanel

OCTOBER 21, 2021

track(event: "Button Tapped", properties: [ "Button Name": "Add", "Button Context": "Task List", ]). } }.onAppear Analytics platforms, including Mixpanel, often provide a singleton where you can pass an event name as a string, along with properties to track as a dictionary. onDisappear {. }.onTapGesture

Data Visualization 72

Data Visualization Analytic Tools Events Reporting Tools 72

Mixpanel

APRIL 7, 2022

Bad user experience (UX) design is a big source of user friction, but it’s not the whole story. Sure, if your user interface disregards UX best practices and is actively difficult to use, you’ll have so much user friction that you will abdicate the privilege of having users. Your UX design needs to be clear and to the point.

User Friction 59

User Friction Analytic Tools Data Visualization Customer Experience 59