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Common technical hiccups in your product analytics that are easy to spot

Mixpanel

The good news is that many technical quirks tend to follow certain patterns that can be easily spotted—even by non-engineers. Here are four technical hiccups associated with corrupt event tracking data, how to spot them, and what to do about them. So how can you tell as a non-technical individual if this data is real or a stutter.

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What We Learned About Building Products People Love in 2016

Mind the Product

Suzie’s post both educates and entertains and is full of practical advice and, as Suzie says, its point is “to empower you and inform you about technical practices that are meant to be business-relevant”. This opens up and demystifies these practices with definitions, examples, easy to understand diagrams, and suggestions for further reading.

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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

That is, the name of the event is added to a log, along with the exact time the event occurred down to the millisecond. The fact that you opened the app is usually tracked as an event, so the event name App Open along with the date and time you opened it are added to a log. Properties sweeten the deal.

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A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel

And that makes it possible to get into all the benefits of a sophisticated platform like Mixpanel with little technical risk—even if for only a trial run and/or to use it alongside other tools like GA. Handle divergent naming conventions. Different analytics platforms have different conventions for naming events.

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Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem

Andrew Chen

Jahan Khanna, cofounder/CTO of Sidecar spoke of its origin: It was obvious that letting anyone sign up to a driver would be a big deal. After doing a ton of research, we came onto a model that had been active for years in San Francisco run by someone named Lynn Breedlove called Homobiles that answered our question.[^2].

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How to add analytics event tracking in SwiftUI (the elegant way)

Mixpanel

track(event: "Button Tapped", properties: [ "Button Name": "Add", "Button Context": "Task List", ]). } }.onAppear Analytics platforms, including Mixpanel, often provide a singleton where you can pass an event name as a string, along with properties to track as a dictionary. onDisappear {. }.onTapGesture

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20 Top Product Management Books for 2021

Alchemer Mobile

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. ” Buy it here. Buy it here.

Books 236