This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] This can help you create a new strategy and evolve an existing one. 6] AI Strategy Limitations While it can be of great help, AI is no silver bullet.
Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific product strategy approach Ive created. [1] If so, what are they?
How product managers can create product names that make people smile. Not many product managers get involved in naming products, and that is a mistake. You can be a great brainstorming resource to help Marketing or a naming consulting. . You can be a great brainstorming resource to help Marketing or a naming consulting. .
Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. As Chandra shares below, his framework sits on top of the best strategy wisdom out there (e.g. What exactly is product strategy?
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
Lean A3, PDSA (Plan-Do-Study-Act) and the Build-Measure-Learn or Think-Make-Check loop (to name a few loops) are all learning models informed by the notion that experimentation is the fastest (and most proven) route to product-market fit and achieving sustainable organic growth.
Ellen starts by looking at some of the process traps and pitfalls for product managers when they make decisions about strategy, tactics, discovery and delivery, namely: making Read more » The post Sunday Rewind: How to make product decisions with transparency and trust by Ellen Gottesdiener appeared first on Mind the Product.
Listen to the audio version of this article: [link] What Is a Product Portfolio Strategy and Why Does It Matter? A product portfolio strategy is a high-level plan that helps you maximise the value a group of products creates. These guide and align the strategies of the portfolio members , as Figure 1 illustrates.
” Only one name next to every key result : Measure What Matters teaches that only one person should be accountable for every key result, but in many cases this is the wrong approach and causes teams to struggle with cross-functional alignment. .” No name next to a key result: Ensure someone is accountable to every key result.
The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. Decisions related to a new or significantly changed strategy have a very high impact. I refer to this group as key stakeholders.
Let’s explore nine market-proven user onboarding strategies that transform curious first-timers into loyal advocates who stick around long-term. Adopt an omnichannel customer engagement strategy Remember the last time you tried reaching out to a company, and they only had email support? Frustrating, right?
Best Practices for Implementing AI Design Sprints Drawing from his experience leading multiple AI-powered design sprints, Mike shares key tips and strategies to help teams maximize the value of this approach. Some teams might spend more time in discovery, while others might need to iterate more on the prototype phase.
It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. I talk about it a lot when I speak about product strategy and in the CPO Bootcamp. It’s a great model but the name is quite misleading. PLG under the hood.
Duolingo has long been a standout in product strategy, company culture, and user engagement. Over 14 years, it has grown into a household name, blending language learning with gamification to keep users returning. Now, with the release of its company handbook, we get a behind-the-scenes look at what drives its success.
How product managers can give their products momentum to get across the finish line Identifying the strategies that accelerate innovation starts with the question: “What do the world’s best innovation teams do differently?” a Chicago-based innovation strategy firm. The six strategies: [4:46] Question the question.
As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers become product masters. That new name is Product Masters Now. Learn more about Killer Visual Strategies. That new name is Product Masters Now. Action Guide: Put the information Amy shared into action now.
How serial innovators transform product management Watch on YouTube TLDR Navigating innovation in mature organizations requires a unique approach that goes beyond traditional business strategies. This means moving beyond rigid processes and embracing a more flexible, human-centered approach to product development and organizational strategy.
While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Advanced mobile app marketing strategies to improve ASO. Make use of this and test new strategies. App store optimization goals. Increase click-through rate. Description.
The answer lies in restaurant branding and marketing strategies. Restaurant branding seems not simple as you might think of choosing a catchy name and its impressive logo. Before going into a specific restaurant branding strategy, we need to understand the concept of restaurant branding and how it works.
As its name suggests, a product owner in Scrum is in charge of a product. Note that the choice of the name is intentional. The other product people involved should have roles whose names correctly reflect their scope of ownership, as I discuss below. Scrum Product Owner. SAFe Product Owner.
ai onto its name, like its a shiny golden sticker that will guarantee funding, customers, and success. The obsession with appearances has two big downsides: Buzzword, without strategy: Instead of focusing on how AI can actually enhance their business, startups are treating it like a marketing gimmick. Measure success.
Listen to the audio version of this article: [link] Overview The GO Product Roadmap consists of five elements, as the image below shows: Date, name, goal, features, and metrics. Name Relevant : Choose a name, which communicates the essence of the work carried out. Memorable : The name is easy to remember.
The second line names the skills areas the learning goals belong to, which I’ll cover in more detail in the next section. For the first two quarters, the area is strategy; for the last two, it is leadership. The third row contains the most important information. It lists the learning goals you want to achieve.
It is a new year and this podcast is getting a new name. In a few weeks, the name will change to Product Masters Now. You don’t need to do anything to keep listening, but I want you to know the name change is coming—The Everyday Innovator will be renamed to Product Masters Now. . His name is Anup Yanamandra.
The second row gives you the option to state a name. Figure 2: An OKR-based Product Roadmap The structure in Figure 2 offers the same information as the one in Figure 1 except for the name element. A better way to determine the right roadmap goals is using an overarching product strategy , as Figure 4 shows. [8] It depends.
If that’s not the case, then it will be difficult to encourage the individuals to agree to more specific goals and to follow a product strategy and a product roadmap that are based on the vision. The board, shown in the picture below, captures the vision in the top section and the strategy in the four sections underneath it.
Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. This allows you to pivot, to change the product strategy and the product while staying grounded in your vision. Do I need a Product Vision and a Product Strategy?
As their name suggests, these roadmaps focus on product goals or outcomes such as acquiring customers , increasing engagement , and future-proofing the product by removing technical debt. In addition to goals, the template above contains dates or time frames, names, features, and metrics.
company name] expands its AI coach language to 96, the most in the industry. company name] introduces fully integrated video that expands the power of the [company name] technology platform. Play the role of prospective customer and see if any of these headlines give you a reason to read the body of the press release.
If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time. Here we go.
It was all the same work I had been doing before, but now it had a different name. I liked this name. Without a Scrum team or with a smaller team, you might be doing more strategy and validation work with problem discovery in a product that has not been defined yet.
Nothing from an app despite the likes of Deliveroo and Uber listing numerous similar results: This means that if your go-to-market strategy requires new people to find your information or content on a search engine and then to seamlessly start using your product?—?a Would you like to discuss the strategy for your mobile growth?
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Causes : A lack of understanding of users and their needs, lack of empowerment of the person in charge of the product, inappropriate growth strategy.
As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers becoming product masters. That new name is Product Masters Now. . “Strategy without execution is daydreaming.” That new name is Product Masters Now. . Innovation Quotes. ” – Jerry Fix.
a Chicago-based innovation strategy firm. They told Chris to change the name but he was welcome to keep selling Buc-ee’s things online. He made additional jars for his friends, but he wrote his name and stuck it to his jar. His brand of nut butter is now called Justin’s because he stuck his name on his jars.
This podcast is getting a new name to better align with its purpose of helping product managers become product masters. That new name is Product Masters Now. . I oversee product planning, product roadmap, vision, and strategy for our products. That new name is Product Masters Now. . 4:42] Where do your ideas come from?
Product management is the name of the profession and also a description of what some levels do. As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution.
” After over 233 years of brewing beer, Molson Coors announced its name change to Molson Coors Beverage Company to reflect its growing focus on beverages outside the traditional beer offers. In 2019, we recognized that we needed to expand beyond beer and changed our name to Molson Coors Beverage Company.
As its name suggests, this roadmap focuses on product goals and outcomes, such as acquiring customers, increasing engagement, and future-proofing the product by removing technical debt. Decline stakeholder requests if they aren’t aligned with the product strategy. If they are then look for a product goal that the feature supports.
I stole everyones Uber Eats orders, forscience Did you know Uber Eats drivers share strategies on Reddit about which orders to skip, cancel, or pass on to less savvydrivers? Add emotional context by showing the drivers name and photo during the tippingflow. Because the design focuses on clicks, not consequences.
The discussion focuses on the challenges and strategies involved in expanding from a single product to multiple products. Greg shares his extensive experience and insights on the challenges and strategies involved in product portfolio management and business growth strategies.
To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. This, of course, assumes that you have a validated product strategy and a realistic product roadmap in place.
Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. You should therefore do just enough product discovery and strategy work before you start using Scrum and before you add any items to the product backlog.
Listen to the audio version of this article: [link] Organise the Team around a Product As the name suggests, a product team is focused on a product. For example, the marketer must be able to create the right marketing strategy for the product. This sounds simple enough. 3] Figure 3 illustrates the team’s ownership of the goals.
A roadmap with a dedicated budget, resources, and clear goals aligned to your strategy. So, in the spirit of arming you for the conversation, I asked around, and several big names are embracing the idea. So, I am proposing something new — a reverse roadmap separate from your core, forward-facing, marching toward the future roadmap.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content