The Rollaboard suitcase and the Paradox of Specificity
The Product Coalition
JANUARY 28, 2019
They struggled with the original name, Schweizer Offiziersmesser, and it became known as the Swiss Army Knife. He thought back to a seminar he’d attended at work. Spencer Silver, a Senior Chemist with 3M, had delivered the seminar about an adhesive he’d developed that stuck lightly to surfaces but didn’t bond tightly to them.
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