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Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Coining sales productivity. Specifically at the very first slide in the pitch deck.
Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Coining sales productivity. Specifically at the very first slide in the pitch deck.
Better salestraining also won’t stop individual salespeople who are new and just trying to learn the ropes, or simply have a different idea of who the ideal customer is. Some startups adopt this strategy to fool investors. Then what would happen, is I would hear him respond, at the very most, with three customer names.
This company had recently acquired a series of software startups and was attempting to integrate them into their larger hardware portfolio. What I learned during this time about Sales behavior was a shock to my system – and may help you as well. What other challenges have you run into with Sales, and how did you overcome them?
Yes, my name is Marcus. So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. I'm a principal product marketer here at HubSpot. Yeah, absolutely.
Yes, my name is Marcus. So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. I'm a principal product marketer here at HubSpot. Yeah, absolutely.
or a consultant or thinking about doing a startup? You’re trying to persuade really great people to join you probably when you’re in your fairly early days that they might want to go and work for Google or Amazon or something big and might not want to work for a smallish startup that has uncertain prospects.
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