Mind the Product
SEPTEMBER 1, 2017
Janna had a sales job in college and recounts how intense the training was – with role-playing exercises, secret shoppers, and scripts – and how focused it was on dealing with people. But the training was intense! How many acronyms and feature names are there that require you or a scrum master to translate?
Intercom, Inc.
JULY 5, 2018
Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”
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Intercom, Inc.
JULY 5, 2018
Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”
Pragmatic Marketing
DECEMBER 20, 2019
Sales Enablement has helped us scale our sales training efforts by taking on much of the tactical execution and providing great insight into the varied needs of each sales team — something that was incredibly time intensive for us prior to them coming onboard.
Pragmatic Marketing
DECEMBER 20, 2019
Sales Enablement has helped us scale our sales training efforts by taking on much of the tactical execution and providing great insight into the varied needs of each sales team — something that was incredibly time intensive for us prior to them coming onboard.
The Product Coalition
FEBRUARY 26, 2022
Better sales training also won’t stop individual salespeople who are new and just trying to learn the ropes, or simply have a different idea of who the ideal customer is. Then what would happen, is I would hear him respond, at the very most, with three customer names. Do you see the problem? Can you list them perhaps?”
Gainsight
AUGUST 31, 2022
Because it’s a part of your go-to-market organization, every CX employee will benefit from learning the fundamental skill sets and techniques in which your salespeople are trained. It’s important that both teams are aligned in terms of the conversations and outcomes they are discussing with customers. in the spotlight.
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