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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

I studied the first screen of 25 popular iOS apps to determine how much text they use. The results shows us the value of taking a principled approach to writing text for mobile apps – because product design is still all about the words. Mobile apps dominate our digital experiences. Every app contains at least some text.

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TEI 293: FAST Goals for better aligned product projects- with Jeannine Siviy

Product Innovation Educators

In the discussion, we role-play using FAST to solve problems I have had as a frequent traveler — something most of us are doing far less of now but will return to eventually. Her name is Jeannine Siviy. She is currently the Director of Healthcare Solutions at SDLC Partners. catch up in an organized way.

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Web or app Development – Which is Better?

Mind the Product

People spend over two hours a day browsing the web using conventional app interfaces, and despite the rise of mobile and mobile-first design, desktop audiences are still significant. So, which platform should you adopt for a new digital service, mobile app or the web? You can spend your marketing budget to drive app downloads.

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Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

It has helped in gaining alignment on complex topics with senior leaders at Meta (Sheryl Sandberg, Chris Cox, and Andrew Bosworth), paving the way for key launches like Facebook digital well-being tools , privacy protections for youth , and Quest referrals. product marketing, user research, content design, etc.).

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How to Choose the Right KPIs for Your Product

Roman Pichler

I am not a big fan of “standard” KPIs, for example, customer acquisition cost (CAC), churn, and number of active users for SaaS products. Say I want to offer a product that reduces the blood sugar levels of individuals who have type-2 diabetes and that generates £50k of revenue within the first 12 months of launching the app.

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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. I really just love focusing on keeping the customer at the forefront of building great, impactful solutions,” says Kelsey. From this feedback, Kelsey’s team quickly zeroed in on a potential solution.

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Product Trios: What They Are, Why They Matter, and How to Get Started

Product Talk

How can product trios work with user researchers? If your company is committed to user research and you have the luxury of having a user researcher embedded on each of your teams, you probably want to include them in most of your discovery decisions. Despite the name, you don’t have to limit it to three people.