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Listen to the audio version of this article: [link] A ProductStrategy System The productstrategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific productstrategy approach Ive created. [1]
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] Second, it wasnt clear to me if and to what extent the roadmap elements were guided by an overall productstrategy.
What is the ProductVision? The productvision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. What Makes a Good ProductVision? Who Owns the ProductVision?
An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It also allows you, as the person in charge of the product, to understand if dedicating your time and energy to the offering is worthwhile and sustainable.
This article assumes that you are familiar with the productvision board or the key elements of a productstrategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.
At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. I worked closely with a seasoned board member to trace this back to a lack of productstrategy—both articulated and aligned.
What is the ProductVision? The productvision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. What Makes a Good ProductVision? Who Owns the ProductVision?
Keep the other groups in Figure 1 informed about changes in the productstrategy and product roadmap , for example, by inviting subjects to bigger review/demo sessions and having one-on-ones with context setters. A better way is to co-create the productstrategy and roadmap with the key stakeholders.
These guide and align the strategies of the portfolio members , as Figure 1 illustrates. Figure 1: The Product Portfolio and ProductStrategy Using Microsoft Office as an Example In Figure 1, the strategies of the individual products—Word, PowerPoint, and Excel—implement the Office strategy.
For example, you could be a product and a feature owner on a larger product, or you could be a portfolio owner and at the same time, manage one of the products in the portfolio, assuming that this neither leads to biased product decisions nor sacrifices sustainable pace. Scrum Product Owner. SAFe Product Owner.
It is built on the idea that goals are more important than features, and it consists of five elements: date, name, goal, features, and metrics, as the picture below shows. You can download the template for free from romanpichler.com/tools, and you can find more information on how to use it in my post The GO Product Roadmap. Learn More.
company name] expands its AI coach language to 96, the most in the industry. company name] introduces fully integrated video that expands the power of the [company name] technology platform. For sure, but let’s not stop with the product value story. Here’s the bottom line.
Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. Without it, product teams become feature teams focused on outputs and not outcomes. ProductStrategy in an Agile World Marty Cagan.
Insights on roadmaps, metrics, OKRs, and more for product managers. It is a new year and this podcast is getting a new name. In a few weeks, the name will change to Product Masters Now. His name is Anup Yanamandra. My primary responsibility is defining the productstrategy for the company.
The second line names the skills areas the learning goals belong to, which I’ll cover in more detail in the next section. For the first two quarters, the area is strategy; for the last two, it is leadership. The first row describes when the learning goals should be met for the next 12 months. If that’s the case, then don’t feel bad.
Listen to the audio version of this article: [link] Organise the Team around a Product As the name suggests, a product team is focused on a product. Finally, the individual must be empowered to decide if no agreement can be reached within the product team. This sounds simple enough. Let’s take a look at them.
If you thought there were a million ways to define product management, productstrategy might have it beat by a longshot. Just think about how many ways productstrategy is defined within your own organization. It’s the number one thing that makes productstrategy both challenging and frustrating at the same time.
Five years ago I wrote about how productstrategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful productstrategy. The meeting point of company and productstrategy. Des: Welcome to Intercom on Product.
Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs.
Launching a product without a well-defined productstrategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a productstrategy framework that is the foundation of product-led growth ? Productstrategies help you design and grow your products.
To successfully manage your product and maximise value delivery, you should use additional artefacts including the following five: An inspiring vision that describes the ultimate reason for offering the product; A validated productstrategy that captures your approach to realise the vision and make the product successful.
For example, a productstrategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess productstrategy and adjust if necessary.
For an organization to follow through and turn that idea into a viable product, the team needs both a productvision and a productstrategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. Productvision.
To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones. As the name suggests, product-specific capabilities are limited to a single product or product portfolio. These skills are not specific to an individual product, but transferable.
Using Your ProductStrategy and ProductVision to Plan Your Roadmap. Productstrategies must be rooted in the overall vision of the company and product. When each product initiative advances, the productvision is easy for everyone to be on board. Product storyline.
The Critical Role of ProductStrategy When Money Is Scarce (Part 1 — Seed) A good productstrategy is something every company needs. Here is how a productstrategy can help you create business results, even when the market is not in your favor. Productstrategy is such a vague term for most people.
You have this grand vision. I know in a lot of feature factories, product teams don’t engage with customers that often. What’s the vision? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? The vision is flight level one for me.
These include interviewing users, working on the product roadmap, updating the product backlog, engaging with the stakeholders, and working with the development team, to name just a few. If it doesn’t, then include it in the product roadmap —assuming it serves a user or business goal stated in the productstrategy.
I think there are some quick heuristics that I’ve learned playing wargames that can help you make sure that your productstrategy is well rounded. I’ve picked out three that have helped me think about my next steps, shape overall vision, and communicate effectively with the teams I’ve worked with to help us execute successfully.
Employees who have been with the company for a long time may find it difficult to adapt to new directions, especially if they’ve been successful with the original product. Additionally, he was named a Distinguished Graduate of the University of Pittsburgh’s Katz School of Business in 2006 and the Swanson School of Engineering in 2023.
How did Amazon’s productstrategy fare during the pandemic? Short answer: Amazon’s productstrategy example lead the way). Amazon’s productstrategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.
Think back, before Google Maps, to what a real roadmap was- those things with tiny, tiny city names and thousands of squiggly lines. This is how I would approach improving the product if I were working with them. A Product Roadmap should be aligned around these same goals and help communicate the tactics to reach them.
Themes Themes come from your productstrategy and are described as a heading in one or two words above each time horizon. Business outcomes Business outcomes communicate the progress we’ll make toward achieving the theme, which in turn is a larger step towards making our vision a reality.
A feature broker is a product person who relies on others—the stakeholders, development team, management, users, or a customer—to come up with ideas and make product decisions. As its name suggests, this leadership style mediates between different parties and tries to broker a deal.
Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs.
I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?
Initially JustGiving supported only registered charities on its website, but the founders’ vision was to support all good causes. In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes.
To find out if your product is mature, you should track its performance. A tool like my ProductVision Board can help you with this. If the data shows a largely flat performance over the last few months, then the product is likely to be mature. Sometimes, though, the opposite strategy is more appropriate.
Product lifecycle context : During development and introduction you’ll likely be focused on prioritising core features. You might want to acknowledge your product’s context by adding things like your vision, business goals, productname, and logo – as a minimum. Roman Pichler’s productvision board.
Naturally, this is extremely frustrating; you know it’s the pathway to a disconnected and incoherent product. Tying everything to a strong value proposition and vision is effectively the kind of thing that produces a cohesive product. and “is this a big enough problem for our customers, that justifies the investment?”.
That clarity is one of the main reasons I was so excited to join Intercom earlier this year – the company entered an industry dominated by impersonal and disconnected tools like ticketing systems and email with a vision to “make internet business personal.”.
Deliver a more complete marketable product. Minimum Compelling Product. This forces teams to think in small steps; to create a big vision, but test that vision with incremental MVP. New products are hard at best and MVP’s biggest challenge is in the tension to deliver something of value and doing it quickly.
As the VP of Product Management at HiveMQ, Yury oversees HiveMQ product discovery and delivery by the Product & Engineering team. In his role on the leadership team, he is responsible for shaping and executing their productstrategy.
A prominent monk named Trithemius of Sponheim wrote in 1492, “Printed books will never be the equivalent of handwritten codices.” The idea you should take away is vision coupled with incrementalism works. Gutenberg had a vision and iterated on existing product, making some radical improvements. 1492, to be exact.
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