Mind the Product

FEBRUARY 13, 2025

Duolingo has long been a standout in product strategy, company culture, and user engagement. Over 14 years, it has grown into a household name, blending language learning with gamification to keep users returning. Now, with the release of its company handbook, we get a behind-the-scenes look at what drives its success.

Naming 161

Naming Product Research Product Strategy User Testing 161

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Mind the Product

APRIL 6, 2020

Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision.

Product Strategy 166

Product Strategy Strategy Feedback Software Customer Experience 166

Roman Pichler

MAY 5, 2020

For example, you could be a product and a feature owner on a larger product, or you could be a portfolio owner and at the same time, manage one of the products in the portfolio, assuming that this neither leads to biased product decisions nor sacrifices sustainable pace. Scrum Product Owner. SAFe Product Owner.

Feedback Software 381

Feedback Software Product Research Weak Development Team User Testing 381

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. PLG under the hood.

Naming 144

Naming User Testing Weak Development Team Feedback Software 144

Product Management University

SEPTEMBER 16, 2020

Is creating a product strategy worth the effort? Creating a product strategy isn’t easy for product managers. It’s difficult to flip the switch when most of your time is spent in the weeds taking care of the day-to-day product needs, launches, sales support, etc. Your question * Name *.

Customer Experience 130

Customer Experience Product Strategy Strategy User Testing 130

Roman Pichler

OCTOBER 10, 2023

Listen to the audio version of this article: [link] Overview The GO Product Roadmap consists of five elements, as the image below shows: Date, name, goal, features, and metrics. Name Relevant : Choose a name, which communicates the essence of the work carried out. Memorable : The name is easy to remember.

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Roadmap Product Goals Naming Download 325

Roman Pichler

AUGUST 17, 2021

Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. This allows you to pivot, to change the product strategy and the product while staying grounded in your vision. Who Owns the Product Vision?

Vision 336

Vision Customer Experience User Testing Product Strategy 336

Roman Pichler

APRIL 15, 2024

The second row gives you the option to state a name. This is useful when meeting the product goal results in a new major release or product version, for instance, iOS 17.4 The fourth row lists the product’s features. Its goals and objectives consequently have to be aligned with the strategy. and Android 14.0.

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Roadmap Onboarding KPIs Technical Advisors Customer Experience 310

Roman Pichler

MARCH 9, 2022

If that’s not the case, then it will be difficult to encourage the individuals to agree to more specific goals and to follow a product strategy and a product roadmap that are based on the vision. An example for a product that helps people improve their eating habits might be “help people eat healthily.”.

Vision 348

Vision Workshop Customer Experience Leadership 348

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

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Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. Sales need to be able to connect the specific need of that target audience to the actual product, which in turn needs to deliver on the value originally promised by marketing.

Product Strategy 116

Product Strategy Strategy User Testing Product Research 116

Roman Pichler

JANUARY 11, 2022

The second line names the skills areas the learning goals belong to, which I’ll cover in more detail in the next section. For the first two quarters, the area is strategy; for the last two, it is leadership. The third row contains the most important information. It lists the learning goals you want to achieve.

Roadmap 361

Roadmap Weak Development Team Customer Experience Leadership 361

Product Innovation Educators

JANUARY 4, 2021

Insights on roadmaps, metrics, OKRs, and more for product managers. It is a new year and this podcast is getting a new name. In a few weeks, the name will change to Product Masters Now. His name is Anup Yanamandra. My primary responsibility is defining the product strategy for the company.

Feedback Software 277

Feedback Software Data Visualization Customer Feedback Customer Experience 277

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 128

Product Strategy Research Software Strategy User Testing 128

Roman Pichler

NOVEMBER 1, 2022

You can avoid these drawbacks by using a different roadmap type: a goal-oriented or outcome-based product roadmap. As its name suggests, this roadmap focuses on product goals and outcomes, such as acquiring customers, increasing engagement, and future-proofing the product by removing technical debt.

Roadmap 354

Roadmap Weak Development Team Customer Experience Reporting Tools 354

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Trying to offer a product that pleases everybody carries the risk of not doing a good job for anyone. A Brief Guide to this Article.

Vision 334

Vision User Testing Product Research Research Software 334

Roman Pichler

SEPTEMBER 7, 2021

I therefore recommend applying a different product roadmapping approach and using goal-oriented roadmaps , which are also called outcome-based. As their name suggests, these roadmaps focus on product goals or outcomes such as acquiring customers , increasing engagement , and future-proofing the product by removing technical debt.

Roadmap 306

Roadmap Weak Development Team Customer Experience User Testing 306

Roman Pichler

JULY 20, 2016

It is built on the idea that goals are more important than features, and it consists of five elements: date, name, goal, features, and metrics, as the picture below shows. You can download the template for free from romanpichler.com/tools, and you can find more information on how to use it in my post The GO Product Roadmap. Learn More.

Roadmap 361

Roadmap Agile Technical Review Weak Development Team 361

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Then consider how you can tell if they have been met.

Feedback Software 273

Feedback Software Data Visualization Analytic Tools Research Software 273

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 127

Product Strategy Strategy User Testing Weak Development Team 127

Product Management University

JANUARY 19, 2023

When product management teams adopt a portfolio strategy approach to managing products, they’re focused on making their organization better in market segments where they can best succeed. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 304

Weak Development Team Product Manager Product Management User Testing 304

Product Management University

OCTOBER 19, 2023

company name] expands its AI coach language to 96, the most in the industry. company name] introduces fully integrated video that expands the power of the [company name] technology platform. Your products and technologies are always the enabler or the vehicle that actually delivers the value to the customer.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Roman Pichler

JUNE 1, 2020

As its name suggests, the grid analyses the stakeholders by taking into account their power and interest; it assumes that people take a low or high interest in your product and have low or high power. Collaboratively set goals , for example, user and business goals on the product strategy and product goals on the product roadmap.

Weak Development Team 335

Weak Development Team Product Research Customer Experience Workshop 335

Roman Pichler

SEPTEMBER 11, 2023

Listen to the audio version of this article: [link] Organise the Team around a Product As the name suggests, a product team is focused on a product. Finally, the individual must be empowered to decide if no agreement can be reached within the product team. This sounds simple enough.

Reporting Tools 376

Reporting Tools User Testing Customer Experience Product Research 376

The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?

Startups 144

Startups Strategy Technical Review B2B 144

ProductPlan

SEPTEMBER 16, 2021

The roadmap guides and informs everyone involved with the product from ideation to market. Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. The product roadmap then reflects that strategy.

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Roadmap Product Strategy Data Visualization Strategy 98

ProductPlan

SEPTEMBER 8, 2021

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.

Product Strategy 87

Product Strategy User Testing Strategy Technical Review 87

Product Innovation Educators

SEPTEMBER 23, 2024

The discussion focuses on the challenges and strategies involved in expanding from a single product to multiple products. This episode features an in-depth conversation with Greg Coticchia, CEO of SE Healthcare and product management expert.

Healthcare 321

Healthcare Leadership Strategy Startups 321

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. How can you capture the right user stories , for instance, if you are unsure who the users are and why they want to use the product?

Product Research 371

Product Research Feedback Software Research Software User Testing 371

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

Strategy 98

Strategy Weak Development Team User Testing Customer Experience 98

Roman Pichler

NOVEMBER 6, 2018

These include interviewing users, working on the product roadmap, updating the product backlog, engaging with the stakeholders, and working with the development team, to name just a few. Therefore, focus on your actual job—making or keeping the product successful. Consequently, make enough time for strategic work.

Product Management 248

Product Management Product Manager Management Management 248

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” This should be captured in your company strategy—again, where you will play, how you will compete, and why you will win.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

ProductBoard

NOVEMBER 4, 2021

With 220 million members worldwide, Netflix has become a household name, (virtual) watercooler conversation fodder, and a familiar part of our daily routines. But it didn’t start that way. In its early days.

Product Strategy 98

Product Strategy Strategy Customer Experience Naming 98

Mind the Product

MARCH 16, 2020

Shipping products is rough, full of false starts, lousy execution, and a lack of will to kill products quickly. But a bad strategy creates a state of false hope, and can leave you and your team punched in the face after months of work. As a product executive, I deal with the strategy all the time. Good news!

Strategy 231

Strategy Vision Workshop Positioning 231

Product Innovation Educators

NOVEMBER 14, 2022

Joining us is a co-founder who got his product to #1 Product of the Day, #1 Product of the Week, and a finalist for Product of the Year on Product Hunt. His name is Ken Babcock, and he is the Co-founder and CEO of Tango. Summary of some concepts discussed for product managers. [3:12]

Product launches 254

Product launches Development Team Review Technical Review Customer Feedback 254