The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). Instead of being special, it was very specific.

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Product Strategy Strategy User Testing Product Research 116

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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Product Strategy Research Software Strategy User Testing 128

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Causes : Business needs are not clear or understood; business goal section on the product vision board has not been sufficiently refined.

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Vision User Testing Research Software Product Research 334

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Weak Development Team Product Manager Product Management User Testing 304

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

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Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. An economic downturn, a war — you name it.

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Product Strategy Strategy User Testing Weak Development Team 127

Product Management University

JANUARY 19, 2023

Product managers focus on the market segments or target customers that are most conducive to their organization’s strategic goals rather than doing it for each product. When customers in named market segments are the focus, it’s easier to prioritize engineering resources and direct marketing, sales, and customer success teams.

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Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” Cagan laments that many companies think they are prioritizing and strategically focused when in fact the opposite is true.

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Product Research User Testing Customer Experience Feedback Software 360

Intercom, Inc.

FEBRUARY 13, 2018

A strong sales and product feedback loop avoids both scenarios. As your sales team scales and plays a larger role in representing the voice of your customers, an open line of communication aligns your product strategy with your addressable market. What does that look like in practice? Preparing for your meeting.

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Product Research Feedback Software User Testing Customer Feedback 192

Product Talk

OCTOBER 2, 2024

As the VP of Product Management at HiveMQ, Yury oversees HiveMQ product discovery and delivery by the Product & Engineering team. In his role on the leadership team, he is responsible for shaping and executing their product strategy. Yury’s next step?

Feedback Software 249

Feedback Software Customer Experience Data Visualization User Testing 249

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

NOVEMBER 19, 2020

I realized this only as my friend and I talked through strategies he might try. The problem The friend I talked to is named John. How do these people get into product? Strategies to switch into product management. Associate Product Management (APM) programs. I once met a guy named Brett on a flight to SF.

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Technical Review Product Manager Product Management Research Software 166

The Product Coalition

OCTOBER 26, 2020

If you don’t deal with the strategic aspects of the product definition, my advice would be to start ASAP. One way to do so is as part of the CPO Bootcamp , where the participants learn the deep aspects of product strategy and get explicit guidance on building it for their own products. and crosses all domains.

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User Testing Definition CTO Product Research 134

Product Innovation Educators

SEPTEMBER 1, 2017

A colleague recently told me about the overt biases of a market researcher he worked with. In this case, the researcher admitted that he focused on data that helped him defend his perspective of product strategy and ignored data that didn’t support his position. 5 actions that make product marketers successful.

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Data Visualization Customer Feedback Product Manager Product Management 121

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. would ask why it is important to continue refining even the finest details.

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The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

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Customer Experience Product Research User Testing Data Visualization 154

Mind the Product

MAY 25, 2018

So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. And for that, we needed a new name… Output of one naming brainstorm. After a lot of deliberation we settled on the name Yimby, which stood for “yes in my backyard”.

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User Testing Weak Development Team Onboarding KPIs Customer Experience 149

The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?

Startups 144

Startups Strategy Technical Review B2B 144

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

JANUARY 16, 2022

To see these trade-offs clearly, you can name each phase and chart in each series. The name should reflect the outcome or result that you are expecting to have at this point (e.g. enterprise-ready product, happy and retained design partners, new platform launch, etc.). the strategic level that matters.

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Roadmap Data Visualization Customer Experience User Testing 169

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Just to name a few.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Product Marketing Marketing Research Software User Testing 52

Userpilot

MAY 1, 2024

There is a ton of product management advice out there, but most of it is generic tips repeated over and over again. With a self-named newsletter and podcast, Lenny is a widely followed product expert. How did Lenny Rachitsky get started in product management?

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Feedback Software Analytic Tools User Testing Customer Feedback 102

The Product Coalition

DECEMBER 17, 2023

I could start comparing features and value statements, but there was a problem: I never met any of these names as part of our sales cycle. I’m sure that your product, too, has a generic list of competitors. The CEO wanted a competitive analysis. Not a single one. With any of our customers.

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Technical Review Weak Development Team User Testing Systems Review 139

Innovatemap

JUNE 27, 2023

There are so many educators who played a meaningful role in my journey to becoming a product marketer,” said Maria Otteson , Senior Product Marketer. Our product managers helped teachers define their: Positioning — who’s this product for and why does it matter? Because I was that student at one point.”

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Product Strategy Research Software Feedback Software Strategy 52

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

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Analytic Tools Customer Experience B2C Enterprise 197

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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User Testing Workshop B2B Leadership 122

Mind the Product

AUGUST 20, 2019

While we’ve talked to lots of brilliant people, the original idea for the podcast wasn’t to focus on the big names of the product world ( Ken Norton , Melissa Perri , Josh Seiden , Theresa Torres , Dan Olsen , and Rich Mironov to name a few…) but to spotlight people who gave a great talk at their local ProductTank.

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Customer Experience Product Research Entertainment User Testing 130

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). If people don’t want to get far, far away, even if your product can teleport them, it won’t succeed. What about Facebook?

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The Product Coalition

SEPTEMBER 6, 2021

It can be heavy to handle, so I see many product leaders investing a lot of time in creating a unified repository of information: everything is in Trello/Monday/Jira/Name-your-favorite-tool. Make It Easy for Them to Help You In the CPO Bootcamp , the participants submit every week a piece of their product strategy for feedback.

Customer Experience 171

Customer Experience User Testing Customer Feedback Data Visualization 171

Mind the Product

SEPTEMBER 5, 2018

Product lifecycle context : During development and introduction you’ll likely be focused on prioritising core features. During growth you’ll need to consider sales, marketing, onboarding, and resilience while trying to achieve product/market fit.

Roadmap 177

Roadmap Research Software Technical Review User Testing 177

The Product Coalition

FEBRUARY 12, 2024

Does it align with how your product will win in the market? For more on the topic strategy, here are two posts to review: Eight core elements of a winning product strategy Essential question that lead to a great product strategy Story —  Stories make the world go round. Who owns the roadmap?

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Technical Review User Testing Product Research Customer Feedback 135

Mind the Product

FEBRUARY 22, 2018

If you’ve ever forgotten someone’s name but felt you were too far along to ask them their name again, that’s what it felt like. It was six months before I did business reviews with these clients – spurred by my confusion after the botched sales call I mentioned.

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Product Research User Testing Customer Experience Research Software 135

The Product Coalition

SEPTEMBER 14, 2020

Unfortunately, many entrepreneurs are ignoring this difference, and in the name of being lean, are adopting a spray and pray approach: try as many directions as possible, and see what holds. If you feel this is your current situation, it is your responsibility as a product leader to change it. Help yourself succeed?—?in

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Startups User Testing Agile Product Research 112

Dear Strategy

AUGUST 25, 2019

Dear Strategy: “How do you make sure there is an effective inter-working between different levels in a dynamic strategy evolution?”. Dynamic Strategy Evolution” – that could be the name of a band! Most large companies have global product management functions and regional product management functions.

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Product Strategy Strategy Reference Workshop 40