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410: Getting attention for a product launch – with Ken Babcock

Product Innovation Educators

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. His name is Ken Babcock, and he is the Co-founder and CEO of Tango. Your strategy has to be within the context of what your product is.

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Product Portfolio Management & the Strategic Ripple Effect 9 of 10 – The Best Product Launches Launch the Story, Not the Product

Product Management University

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. All good, right?

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Setting up Product Teams for Success

Roman Pichler

Ive met teams who lacked the right team members and skills, were not empowered to effectively progress their products, and suffered from frequent changes to the team composition, to name just a few issues. In sum, the teams and their products underperformed. But thats not correct.

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520: The future of AI in product management – with Mike Todasco

Product Innovation Educators

With over 100 patents to his name , Mike played a key role in fostering a culture of innovation across PayPals 20,000+ employees. The key takeaway from Mike’s discussion is that while AI can be a useful tool for early-stage testing and iteration, it should be used to supplement, not replace, traditional customer research methods.

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21 Product Launch Email Examples and Best Practices For SaaS

Userpilot

How can you craft a product launch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful product launch email campaign is essential to the success of your product growth strategy. What is a product launch email?

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Critical Customer Touchpoints for a Successful Product Launch

Mind the Product

In a startup, a product manager may wear other hats from time to time – marketing, project management, vendor management, budget and resources planning, team onboarding, accelerating tech stack selection to name a few – so how can you ensure that fulfilling customer objectives is not lost in the wash? Modes to Test.

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Product Marketing: Product Launch Announcement Emails: The Ultimate Guide for SaaS [Examples Included]

Userpilot

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.