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Product Positioning: Definition, How to Do It, and Examples

Userpilot

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

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TEI 305: Become a product naming champ – with Alexandra Watkins

Product Innovation Educators

How product managers can create product names that make people smile. Not many product managers get involved in naming products, and that is a mistake. You can be a great brainstorming resource to help Marketing or a naming consulting. . You can be a great brainstorming resource to help Marketing or a naming consulting. .

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Try a Semantic Approach to Naming GitHub Repositories

Modus Create

As part of a recent customer engagement, we were tasked with defining a naming convention for GitHub repositories. Up to this point, each project team had used whatever convention (or none) they liked to define the repository name, leading to a situation where there was a lack of consistency across the GitHub organization. Consistent.

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Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

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Positioning Technical Features to Sound Simple

Product Management University

Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. The biggest mistake most people make when they try to position technical features is that they try to explain HOW they work. Positioning is 80% about WHO, WHAT & WHY. Your question * Name *.

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Here’s Everything You Must Know to Avoid Common Mistakes and Disasters When Naming Your Brand

Spice Catalyst

The brand name of your firm acts as its basic identification. Even if a celebrity or influencer promotes your business, your brand name and the impression it produces on purchasers will always come before your company’s identity. Many firms…

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Testing Product Names for SaaS: How to Choose Names for New Features

Usersnap

Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. Basically, the best SaaS name understands and speaks the customer’s language, and if you’re not sure how to do that, then keep reading!

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