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In our recent webinar, Dean Peters and Tom Evans shared a smarter way forward: storyboarding. What: Slack offers channels, messaging, and integrations for focused team communication. 90% of executives say they prefer visual storytelling over dense reports. What: What does the feature or product actually do?
We recently hosted a webinar diving into how apps in different categories compare and compete. Average response rates to in-app surveys and messages by app category. You can watch the full webinar below. The post Webinar Recap: How Apps in Each Category Compare and Compete appeared first on Apptentive.
Customer success webinars are a great way to unlock insights about improving your customer experience and product engagement. It will provide you with a comprehensive list of the best on-demand and upcoming webinars on diverse customer success topics you should watch this year. Featuring : Lusine Sargsyan from Userpilot.
While we encourage you to download the full guide and dive into the data, we also hosted a webinar revealing some of the key takeaways from the report if you prefer to digest information in video format. You can reach us here or message us on social media @Apptentive. So make sure you do that. I just heard Lola make noise.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.
Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. Webinars help boost feature adoption and re-engage customers by highlighting important features and finding improvement areas.
What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? This helps you stand out and connect more deeply with your target market.
Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2B software product messaging. They are an excellent source of relevant information such as who is the No. 1 target buyer?
The best of Ben Williams webinars Dive into Ben Williams' top webinars, where he shares real-world advice on mastering product-led growth and customer engagement. Webinar – A product manager's guide to defining your ideal customer profile. Ben Williams webinar with Leah Tharin.
If you're looking to optimize your onboarding to improve your activation metrics, this webinar is for you. How to track the impact of your messaging efforts. Quality onboarding is the first step towards turning a newly acquired user into a repeat user. Balancing qualitative and quantitative data for the whole picture.
In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers.
We’ve written a lot about how to send the right message at the right time. And while timing is important, how many messages you send also plays a role in your customers’ experience. If your customers feel they’re receiving too many messages, it’s not just about message volume. Message relevance.
Of all the tools at your disposal, webinars are particularly effective at accomplishing this goal. In this post, we’ll explain why this is true, how webinars may be used to increase engagement, and what to keep in mind when creating an effective webinar with this objective.
Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. We’ll also connect with your marketing teams to discuss other joint content we can develop together, such as webinars, case studies, guest blog posts, and perhaps – one day soon – even joint events.
Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success.
But they shouldn’t receive the same message about your new feature. Second, sending everyone the same message means you’ll leave some of the engagement with your announcement on the table – even for the groups of people who would use the new feature. Which message is more effective? Tying new features into onboarding.
Messaging: Ignore at your peril. As marketers we’re always yearning to understand how consumers want to engage, and increasingly, that’s through the personal, real-time, device-agnostic medium of messaging. 10 minutes: The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2% Engagement.
With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it. Help customers navigate known issues with Outbound Messages. What is proactive customer support?
One retention tactic that works particularly well is lifecycle messaging: contacting users with in-apps and emails they will get value out of, based on their actual experience of using, or in most cases not using, your software. Best of all, to create these message schedules you don’t need a “retention hacker”. Retention isn’t binary.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Now, in this special webinar, he will explain the Hook Model using a number of captivating examples. Actionable steps for building products people love.
Consider using surveys to gather feedback on a new feature, open-ended text fields to learn more about your customers’ engagement experiences, or proactively reach out with messages to encourage customers to engage. Pro tip: We have a whole webinar on this concept!). Act: Make customer-centric decisions based on sentiment data.
Watch our latest webinar where Robi Ganguly, Apptentive CEO and Co-founder, and Christy Culp, Apptentive VP of Customer Success, share exclusive data and key insights from our 2020 Mobile App Engagement Benchmark Report. We discuss mobile engagement data specifically in the following categories: Sentiment analysis. Ratings and reviews.
Probably the person who started the company, they might come in and sit on your desk or send you a Zoom or a Slack message and say, “I want to go this direction.” ” Download the eBook to read the interviews here or watch the full webinar here.
As a result, we’ve seen some major, long-lasting changes to how businesses and consumers communicate and build relationships with one another: The popularity of messaging channels is on the rise – messenger-based support is now the second most used support channel. Unlock the power of conversational support with our webinar.
On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? Use Product Management Today’s webinars to earn professional development hours! How can you plan when you are uncertain of what's next? How do you survive to fight the fight another day? Hunker down? Ride it out?
Over the last few months, we’ve released updates that help you improve and measure your conversational support efforts, engage customers with multichannel transactional messaging and other customer engagement enhancements, and integrate the tools you use every day – including WhatsApp! ??. Want to see these features in action?
“Every new signup will get the messages that are right for them” Traditionally, this has been done with a series of scheduled messages. You set up a drip campaign, where a message is sent on day 1, day 7, day 14 etc. The welcome message. The abandoned signup message. The activation message.
Demandbase enables companies to deliver personalized online ads to specific people at specific companies across the web while refining the message to try to convert them into customers. Zoom – webinars. We use it for: Sending targeted messages to visitors on our website. So let’s say Joe works for Pfizer.
Useful Links Register for the Supercharge Your VOC Webinar on March 5th, 2025, with Carmel Dibner and Artem Timoshenko Stay up-to-date on upcoming AMS workshops Connect with AMS on Instagram Innovation Quote “Simplicity is the ultimate sophistication.”
It means you can: Auto-assign new messages from leads and users to their account owners via Operator and assignment rules. Easily message all accounts you own by using the “Owner” attribute when creating a message. Send low value leads an invite to your next webinar or a discount to get started and close the conversation.
Register for our Built for you webinar on August 25. You can also anticipate points where users may need a little extra help and encourage them to start a conversation with support – right from the carousel message. Send dynamic carousel messages to prompt users to enable push notifications, location services, camera access, and more.
Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app. Watch the full video here. Kin + Carta.
Powered by our knowledge base product , it suggested articles to people after they typed a message. It worked well, but we started to ask ourselves: what if we could get people to check out the knowledge base before typing a message? Before this, we’d invested a lot of time in features like article suggestions. Or so we thought.
If youre managing a mobile product , I probably dont have to tell you that it is a must to learn how to send push notifications at the right time, with the right message, and to the right users. Best practices to avoid spamming and build real value with every message. Analytics and performance tracking. Cross-platform support.
With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. 4 powerful proactive support messages to send. Download The Ultimate Guide to Conversational Support.
We use our own customer messaging platform, Intercom , to eliminate a number of inefficiencies for our sales reps. Now we can automatically alert reps when prospects from their accounts are online, and all live chat messages are instantly routed to the right person, so they can pick up the conversation exactly where they left off.
To learn more about the findings in our report and how you can shift your strategy to stay competitive, join us for our upcoming webinar How Does your Mobile Customer Feedback Management Strategy Compare to your Peers? Brands are clearly putting more effort into communicating with customers, and they are beginning to see the results.
In the new world of SaaS, marketing should be involved at every stage of the funnel, from the first point of contact (your website) to the decision to purchase (the page users enter their credit card information), as well as ongoing product education (docs, demos, messages and webinars).
Use the Article Inserter app to send them a help doc to get them up and running with their new features, share an upcoming webinar with the Zoom Webinars app, or send a relevant blog post with the Content Showcase app. Engage your best leads faster with the MadKudu Lead Scoring and Salesforce apps.
For example, according to a piece from Adobe , 54% of consumers receive at least one SMS message daily, and 50% of U.S. That means watching webinars, listening to podcasts, and talking to your team about the modern tools and training you need to be the best SaaS sales rep you can be. That said, it’s not going to be easy.
In this case, customer message campaigns, webinars and help content will be more effective. “One-size-fits-all messaging doesn’t cut it anymore” Here’s a recent example from us about updating two of our apps and releasing a new calendar feature. Get super targeted with your messaging.
Message centers. Fun fact: The number of surveys sent in 2020 increased by 50% year-over-year (for more mobile engagement benchmarks like this, register for our upcoming webinar ). Message center. A message center provides a two-way conversation channel to do just that. Love Dialog. Rating prompts. In-app surveys.
Support teams who use proactive messaging report that inbound volume has risen by just 38%, compared to an increase of 72% reported by teams who don’t”. Companies are responding by proactively messaging customers to provide the information and reassurance they need. Their SVP of Customer Experience Margaret K?dziora
It involves delivering consistent messaging across all channels. For example, can you host webinars to educate users about product updates and offer industry insights? You can trigger tools like tooltips , modals, and in-app messages exactly when they are needed to make users feel valued and understood.
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