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Designing Series: How we built our customer messaging orchestration tool

Intercom, Inc.

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Our first customer messaging solution. In 2016 we released Smart Campaigns , which addressed the same problem of message orchestration. This approach resonated with a number of customers.

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Announcing multichannel transactional messaging: Make sure your customers get the message

Intercom, Inc.

We’re excited to announce that you can now send transactional messages using Intercom, empowering you to send all your customer messages from one easy-to-use platform. And because it’s Intercom, we’ve reimagined what “transactional messaging” looks like. What is transactional messaging? Order or delivery confirmation.

Messaging 218
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Tools of the Trade: How HiveMQ Automates Customer Interview Recruiting with Orbital

Product Talk

For today’s Tools of the Trade , we caught up with Yury Oleynik , the VP of Product Management at HiveMQ , who has managed to make continuous interviewing a reality on his team. Yury shares a few of the tactics his team tried to automate recruiting before they came across the tool they’re currently using, Orbital.

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Messaging Strategies: How to Build One + Examples

Userpilot

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? This helps you stand out and connect more deeply with your target market.

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Using Data and Messaging to Drive Product Activation

Speaker: Ruben Ugarte, Founder, Practico Analytics

Ruben Ugarte will be focusing on how to improve all aspects of onboarding experiences by understanding how your current onboarding process is stacking up, and giving you the tools to prioritize what to try changing. How to track the impact of your messaging efforts. Balancing qualitative and quantitative data for the whole picture.

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Best Practices for In-app Messages

Alchemer Mobile

In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages? In-app messages are notifications displayed while a customer is active within an app. Why in-app messages matter.

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Product Marketing Messaging Framework: Key Elements & Examples

Userpilot

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework. Steps to create compelling product messages.

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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience.

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Most of the tools that are used place emphasis on delivering product features, not about solving the customers pain points. The value proposition tool is the answer to all the aforementioned questions. Historically, marketing teams use this tool as an anchor to ensure messaging resonates with customers.

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Going Beyond Gut Instinct: The Do’s and Don’ts of Strategic In-App Guides

Are you delivering the right messages to the right people at the right time? In-app guides are powerful tools for delivering exceptional product experiences, but it’s all too easy to use them improperly, or get a little carried away. Or are you just going with your best guess? Or are you simply blasting every guide out to every user?