Remove Messaging Remove Technical Advisors Remove Vision
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Applying Proto-Strategy to Product Management

The Product Guy

Some fundamental principles I found helpful when starting this exercise, Keep it short and sweet so that you can quickly memorize the core message. I advise every product managers to focus on the customer outcome rather than the technical implementation. The more I apply the strategy, the louder the message becomes.

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A summary of “Building Products for the Enterprise”

The Product Coalition

the Product Manager is a sheepdog…” As a sheepdog, a Product Manager is “right at the nexus of all other teams” where he or she “ leads in defining the product vision , establishing the operational plan to get there, and then executing on it ”. a market problem) and should be leveraged to shape your product vision and direction.

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You Don’t have a Prioritization Problem, You have a Strategy Problem by Ant Murphy

Userpilot

Define your value proposition and messaging Armed with an understanding of your market, it’s time to position your product for success. Create a compelling long-term product vision and a clear mission highlighting your product’s purpose and goals. Test your product message with Wynter.

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What is Product Management?

Sachin Rekhi

Product management boils down to owning the vision, design, and execution of your product. Owning the vision for a product involves clearly formulating and then evangelizing the audience you are targeting, the distinct problem you are solving, and your unique solution by which you will win the market.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution. A segmentation matrix can help product teams be laser-focused on both the long-term vision and the day-to-day plan. I already mentioned the product vision.

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Product Tours In 2021: The Ultimate Guide

Userpilot

We generally advise against linear, top-down product tours. And the CEO wants to look at the big picture to make sure that the entire business is running in accordance with their vision. You might also read in-app messages that you received from your customers giving you direct feedback on which features they liked the most.

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The Path Beyond CSM

Gainsight

While it requires more of a technical background, as a CSM, you come with the perspective of knowing the customer’s needs and goals. Knowing your product, you would understand what types of problems various sized customers face and adjust the marketing message accordingly. You can better advise on valid customer pain points.