Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
Maps & transport: (Strava, Google Maps, Uber) 45.2%. This isn’t just due to the retail focus on the app, but specifically to Ticketmaster’s use of poster-like images featuring large text to sell tickets for events. But text is more than just a means of communicating messages – it also serves as the interface itself.
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