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Applying Proto-Strategy to Product Management

The Product Guy

Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.

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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Actionable Strategies for Strengthening Your PM Brand Developing your personal brand requires deliberate effort and a clear strategy. Make sure that your messaging, tone, and the content you share align with the professional identity you want to project. Stay tuned! Interested in more?

Branding 293
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Announcing multichannel transactional messaging: Make sure your customers get the message

Intercom, Inc.

We’re excited to announce that you can now send transactional messages using Intercom, empowering you to send all your customer messages from one easy-to-use platform. And because it’s Intercom, we’ve reimagined what “transactional messaging” looks like. What is transactional messaging? Order or delivery confirmation.

Messaging 218
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Best Practices for In-app Messages

Alchemer Mobile

In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages? In-app messages are notifications displayed while a customer is active within an app. Why in-app messages matter.

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Making Software Pirates Pay: An E-Commerce Playbook

Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue. Download the eBook now!

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Announcing our new guide ‘Unlocking Customer Engagement: Drive Action With In-Product Messaging’

Intercom, Inc.

By implementing in-product messaging – the secret ingredient your customer engagement tech stack is missing. But by adding a modern messenger to your tech stack, your team can automatically deliver timely, targeted, and personalized messages in the moment, when your customers are primed to take action.

Messaging 211
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How to Create a Successful Customer Expansion Strategy? (+Best Practices)

Userpilot

While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. What is a customer expansion strategy? Different types of customer expansion Here are the four most common customer expansion strategies for SaaS companies.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Personalizing messages to your priority accounts.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Today, many B2B companies use ABM teams or technologies to make sales.

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7 Tips for Developing an In-Application Messaging Strategy

Use In-App Messaging to Drive Unlicensed Users to Your Cart. Software vendors are always looking for new ways to convert prospects to customers; and if you're selling your software online, driving and converting shopping cart traffic is crucial to driving new revenue. You will learn how to: Identify unpaid users of your software.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.

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7 Winning Lead Generation Strategies to Drive Growth

Create content and messaging that compels decision-makers to act. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Identify the stakeholders who are in-market for your products/services. Target and reach your highest-value prospects.

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A Simple Framework for Complex User Goals

Speaker: Hannah Stegen, Customer Service Manager, Crescendo

Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way. Build a dynamic messaging strategy to improve your user journey. You'll come away having learned how to: Understand, measure, and act on Attitude, Intention, and Behavior.

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Going Beyond Gut Instinct: The Do’s and Don’ts of Strategic In-App Guides

Is your in-app guidance strategy based on hard data? Are you delivering the right messages to the right people at the right time? Or are you just going with your best guess? Or are you simply blasting every guide out to every user? Do your guides feel like they’re part of your product?