The Product Guy
APRIL 9, 2019
Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.
The Product Guy
NOVEMBER 5, 2024
Actionable Strategies for Strengthening Your PM Brand Developing your personal brand requires deliberate effort and a clear strategy. Make sure that your messaging, tone, and the content you share align with the professional identity you want to project. Stay tuned! Interested in more?
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Intercom, Inc.
AUGUST 31, 2021
We’re excited to announce that you can now send transactional messages using Intercom, empowering you to send all your customer messages from one easy-to-use platform. And because it’s Intercom, we’ve reimagined what “transactional messaging” looks like. What is transactional messaging? Order or delivery confirmation.
Alchemer Mobile
SEPTEMBER 3, 2021
In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages? In-app messages are notifications displayed while a customer is active within an app. Why in-app messages matter.
Advertiser: Revenera
Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue. Download the eBook now!
Intercom, Inc.
SEPTEMBER 29, 2022
By implementing in-product messaging – the secret ingredient your customer engagement tech stack is missing. But by adding a modern messenger to your tech stack, your team can automatically deliver timely, targeted, and personalized messages in the moment, when your customers are primed to take action.
Userpilot
NOVEMBER 14, 2024
While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. What is a customer expansion strategy? Different types of customer expansion Here are the four most common customer expansion strategies for SaaS companies.
Advertiser: ZoomInfo
In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Personalizing messages to your priority accounts.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Today, many B2B companies use ABM teams or technologies to make sales.
Advertiser: Revenera
Use In-App Messaging to Drive Unlicensed Users to Your Cart. Software vendors are always looking for new ways to convert prospects to customers; and if you're selling your software online, driving and converting shopping cart traffic is crucial to driving new revenue. You will learn how to: Identify unpaid users of your software.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
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Create content and messaging that compels decision-makers to act. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Identify the stakeholders who are in-market for your products/services. Target and reach your highest-value prospects.
Speaker: Hannah Stegen, Customer Service Manager, Crescendo
Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way. Build a dynamic messaging strategy to improve your user journey. You'll come away having learned how to: Understand, measure, and act on Attitude, Intention, and Behavior.
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Is your in-app guidance strategy based on hard data? Are you delivering the right messages to the right people at the right time? Or are you just going with your best guess? Or are you simply blasting every guide out to every user? Do your guides feel like they’re part of your product?
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