This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.
Actionable Strategies for Strengthening Your PM Brand Developing your personal brand requires deliberate effort and a clear strategy. Make sure that your messaging, tone, and the content you share align with the professional identity you want to project. Stay tuned! Interested in more?
We’re excited to announce that you can now send transactional messages using Intercom, empowering you to send all your customer messages from one easy-to-use platform. And because it’s Intercom, we’ve reimagined what “transactional messaging” looks like. What is transactional messaging? Order or delivery confirmation.
In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages? In-app messages are notifications displayed while a customer is active within an app. Why in-app messages matter.
Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue. Download the eBook now!
By implementing in-product messaging – the secret ingredient your customer engagement tech stack is missing. But by adding a modern messenger to your tech stack, your team can automatically deliver timely, targeted, and personalized messages in the moment, when your customers are primed to take action.
While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. What is a customer expansion strategy? Different types of customer expansion Here are the four most common customer expansion strategies for SaaS companies.
What is a messagingstrategy? A messagingstrategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messagingstrategy? Let’s look at how that’s done!
The panel shared practical strategies to help you make that leap successfully: Delegate and Build Trust : Letting go of the “I can do it all” mindset is a critical step in scaling your impact. Lead with Influence : Align teams, shape strategy, and drive organizational vision.
In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Personalizing messages to your priority accounts.
With the right strategies, you can hit the ground running, build trust, and leverage your expertise to thrive in your new role. Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. The first 90 days arent just about onboardingtheyre your proving ground.
by Jeff Foley – A product marketing function is responsible for all outward communications about the product offering. Whether it’s guiding content creators, generating a story for sales, or translating developer-speak into business terms, you’re at the nexus of an array of cross functional activities.
Let’s explore nine market-proven user onboarding strategies that transform curious first-timers into loyal advocates who stick around long-term. Adopt an omnichannel customer engagement strategy Remember the last time you tried reaching out to a company, and they only had email support? Frustrating, right?
Requirements Engineering Following roadmap creation, requirements engineering emerges as a crucial activity where product strategy meets technical execution. This phase highlights the important distinction between product manager and product owner roles, particularly in Agile environments.
Account-based marketing (ABM) is a key strategy for driving sustainable growth. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Today, many B2B companies use ABM teams or technologies to make sales.
The path from IC to Chief Product Officer isn’t just about gaining more responsibility it’s about transforming how you think about product development, team leadership, and business strategy. This alignment of incentives with business results changed how she approached product decisions and strategy development.
Best Practices for Implementing AI Design Sprints Drawing from his experience leading multiple AI-powered design sprints, Mike shares key tips and strategies to help teams maximize the value of this approach. Some teams might spend more time in discovery, while others might need to iterate more on the prototype phase.
Product Management University Courses specialize in making product marketing managers experts on their target markets and the top-down business priorities of customers in those markets so their value messages speak directly to customers in their own language instead of the technical language of the product.
So, we made a simple change: we highlighted the premium membership section and adjusted the messaging to make the benefits of upgrading crystal clear. This strategy wasn’t just about a short-term win. Make it clear, conversions appear Our first hypothesis? Maybe the premium membership just wasn’t getting enough visibility.
Use In-App Messaging to Drive Unlicensed Users to Your Cart. Software vendors are always looking for new ways to convert prospects to customers; and if you're selling your software online, driving and converting shopping cart traffic is crucial to driving new revenue. You will learn how to: Identify unpaid users of your software.
How serial innovators transform product management Watch on YouTube TLDR Navigating innovation in mature organizations requires a unique approach that goes beyond traditional business strategies. This means moving beyond rigid processes and embracing a more flexible, human-centered approach to product development and organizational strategy.
We visualize those messages so that audiences will consume them far more often and voraciously. [8:13] We want to make content edgy and exciting while delivering a clear, succinct message. Learn more about Killer Visual Strategies. We visualize those messages so that audiences will consume them far more often and voraciously. [8:13]
Key Mobile App Strategies for Travel Brands During the Reopening Process. For example, if someone uses your mobile check-in experience, send them a message a week later thanking them and then asking how you can improve. The post Key Mobile Strategies for Travel Apps During the Reopening Process appeared first on Apptentive.
Six-step checklist to improve your mobile feedback strategy. These channels (often manifesting in feedback forms, in-app surveys, and two-way messaging) can be built into any app or effortlessly integrated with a mobile communications tool ( like Apptentive ). By showing customers their feedback is welcomed and valued.
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Below, Hilary Gridley , director of product management at WHOOP, shares strategies she’s learned to leverage the latest AI tools to not just become a better manager but to level up her entire team. Yet, like many managers, my calendar is packed, my unread Slack messages seem endless, and my attention is pulled in countless directions.
The key message: Focus on solving one problem exceptionally rather than competing on multiple features. A Fresh Perspective on Product Development Anya challenged common assumptions about product development strategy. The key message: Focus on solving one problem exceptionally rather than competing on multiple features.
To read more about this and how you can elevate your CX strategy in the future, download our Quick Guide to Transforming Your CX Strategy with Open Text Analysis! Incorporate a closing thank-you message: Show appreciation for your customers’ time and insights with a thank-you message.
The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework. Steps to create compelling product messages.
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. When your messaging and expertise feel scattered, stakeholders and peers may have difficulty associating you with a clear value proposition. Want even more?
While strategy, vision, and execution are critical, there’s a powerful leadership principle that’s frequently overlooked: gratitude. By acknowledging their efforts, product managers not only uplift these individuals but also reinforce the message that everyone’s role is important.
If your business is expanding internationally, you’ll reach a point in your growth when you’ll need to implement a global support strategy. Luckily, real-time translation tools such as Unbabel and Lokalise can help you quickly translate customer messages and conversations in nearly every language imaginable.
They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.
Create content and messaging that compels decision-makers to act. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Identify the stakeholders who are in-market for your products/services. Target and reach your highest-value prospects.
In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. Use it to make better product decisions.
Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.
If they read your message and think, “That’s interesting,” you’re already halfway there. Ensure that you’re talking to the right people with the right message about a problem they actually care about solving. Share a shocking insight or counterintuitive observation that’ll make them stop and think.
In this post we explore how to effectively incorporate open text analysis into your CX survey strategy to unlock those deeper customer insights. Where are customers struggling, and how can we improve our messaging and outreach? Whats resonating with our brand, and where should we double down on our efforts?
Speaker: Hannah Stegen, Customer Service Manager, Crescendo
Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way. Build a dynamic messagingstrategy to improve your user journey. You'll come away having learned how to: Understand, measure, and act on Attitude, Intention, and Behavior.
Collect feedback during moments that matter, whether they happen in a survey, on your website or app, or in a third-party channel. We’ll help you expand your VoC capabilities and amplify the power of your feedback program.
Silencing Doubts During Product Strategy As a seasoned product manager, I have experienced this struggle many times. In fact, the most important lesson I learned when preparing for product strategy initiation (or any significant work) is the importance of getting into the right mindset. It was truly eye-opening!
Strategies to improve activeusers Note that every product is unique, and it is impossible to offer universal recommendations that will work equally well for all product categories. Typically, social media and messaging apps have highly engaged users (visit daily/multiple times aday). A/B test different designs and messaging.
Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples.
Is your in-app guidance strategy based on hard data? Are you delivering the right messages to the right people at the right time? Or are you just going with your best guess? Or are you simply blasting every guide out to every user? Do your guides feel like they’re part of your product?
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content