Remove Messaging Remove Roadmap Remove Vision Remove Webinar
article thumbnail

How to Become a Product Strategist [+Tools and Resources]

Userpilot

TL;DR A product strategist is responsible for working with a team of product managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. Let’s dive in! What is a product strategist?

article thumbnail

How to Become a Product Marketing Manager [+Tools and Resources]

Userpilot

They develop product positioning, messaging , and value propositions tailored to different target audiences in the market. Conduct market research, competitive analysis, and customer surveys to gather insights and inform product roadmap decisions. They promote the right features of the product to the right users at the right time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Sign up for Userpilot’s engaging webinar series here.

article thumbnail

Example of Strategic Initiatives: What They Are, How To Develop and Execute Them?

Userpilot

Using tooltips and running webinars to guide customers can help you drive feature discovery. A strategic initiative is what can help your company achieve its long-term vision. With these initiatives, you will have a strategic plan and roadmap for continuous improvement and the possible evolution of the market.

article thumbnail

15 Best Product Management Software Tools for PMs in 2023

Userpilot

Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams. They provide you with insights essential to make informed decisions about the product direction and help you define the product’s vision, goals, and strategic initiatives. Let’s get right to it!

article thumbnail

Product Storytelling 101: 6 Tips To Create a Compelling Product Story for SaaS

Userpilot

As part of the development process, product stories are derived from the user stories and product roadmaps created by the product manager. Select a story medium that’s more relevant to your audience and close out your message with an appropriate call to action. Explain the product vision. to a shared objective.

article thumbnail

17 B2B Customer Engagement Strategies That Drive Retention and Loyalty

Userpilot

Engage customers with in-product messaging. Host virtual customer engagement events such as webinars. Share your company’s vision and gather user input with a public roadmap. Engage customers with in-product messaging. These messages are best triggered contextually so the user can quickly take action.