What Does a Product Marketing Manager Do? 8 Key Responsibilities
Userpilot
JULY 31, 2023
Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Sign up for Userpilot’s engaging webinar series here.
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