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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Sign up for Userpilot’s engaging webinar series here.

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Example of Strategic Initiatives: What They Are, How To Develop and Execute Them?

Userpilot

Using tooltips and running webinars to guide customers can help you drive feature discovery. A strategic initiative is what can help your company achieve its long-term vision. With these initiatives, you will have a strategic plan and roadmap for continuous improvement and the possible evolution of the market.

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15 Best Product Management Software Tools for PMs in 2023

Userpilot

Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams. They provide you with insights essential to make informed decisions about the product direction and help you define the product’s vision, goals, and strategic initiatives. Let’s get right to it!

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Product Storytelling 101: 6 Tips To Create a Compelling Product Story for SaaS

Userpilot

As part of the development process, product stories are derived from the user stories and product roadmaps created by the product manager. Select a story medium that’s more relevant to your audience and close out your message with an appropriate call to action. Explain the product vision. to a shared objective.

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17 B2B Customer Engagement Strategies That Drive Retention and Loyalty

Userpilot

Engage customers with in-product messaging. Host virtual customer engagement events such as webinars. Share your company’s vision and gather user input with a public roadmap. Engage customers with in-product messaging. These messages are best triggered contextually so the user can quickly take action.

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Maximize Engagement as a Remote Product Leader

ProductPlan

Keep your calendar updated—along with your status icons on your asynchronous messaging platform of choice—so your team can quickly see if you’re available for an impromptu interaction. As discussed in our “Working Better Together” webinar, asynchronous video is an often overlooked yet versatile communication tool for remote leaders.

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Product Drive 2023 – How to Build Products Users Love

Userpilot

Roadmaps kill outcomes Fixating too much on roadmaps can get you trapped because it prevents you from exploring creative alternatives. Currently, she’s the co-founder and CEO of eWebinar, a platform that combines pre-recorded videos with real-time interactions to let you run webinars without being there in person.