Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

Feedback Software 90

Feedback Software Analytic Tools Customer Experience User Testing 90

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? What does PLG stand for in marketing?

Analytic Tools 83

Analytic Tools Feedback Software Onboarding KPIs Marketing 83

Userpilot

JULY 9, 2024

What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Why is it important? How to create it? Let’s dive right in!

Customer Experience 91

Customer Experience User Testing Research Software Data Visualization 91

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Advertising.

Product Research 76

Product Research Feedback Software Research Software Product Marketing 76

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 92

B2B User Testing Research Software Analytic Tools 92

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 97

Research Software Onboarding KPIs Product Marketing Definition 97

Userpilot

NOVEMBER 21, 2023

Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources.

Product launches 79

Product launches User Testing Product Research Analytic Tools 79

Userpilot

OCTOBER 1, 2022

As you develop your product and achieve product-market fit , you must consider the technology adoption curve , which divides users into five segments: innovators, early adopters, early majority, late majority, and laggards. The product adoption curve illustrates the distribution of different types of software users.

Feedback Software 87

Feedback Software Research Software User Testing Onboarding KPIs 87

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 82

Research Software Analytic Tools Feedback Software Data Visualization 82

ProductPlan

OCTOBER 6, 2022

So if you are looking to launch a new product or feature, you are prepared with some tips to reduce that blank page anxiety. Start with your company and product mission and vision. Understand your customer outside of why they use your product. It was a good signal that we were moving toward product-market fit.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

Userpilot

DECEMBER 22, 2022

This article dives deep into churn prediction for SaaS, showing you the strategies that work and how to implement them. Common reasons for churn: Product-market fit failure. Product pricing plan weak points. Effective strategies on how to predict customer churn. Poor onboarding. Delayed Aha moment.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software User Testing 81

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Conclusion.

Feedback Software 96

Feedback Software Research Software Analytic Tools Onboarding KPIs 96

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? Sounds simple, right?

Feedback Software 102

Feedback Software User Testing Product Research Customer Experience 102

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

MAY 17, 2022

There will always be changes, updates, and improvements that need to be implemented to improve user experience and keep products competitive. We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. 5 tips to achieve product improvement with a new feature.

Feedback Software 86

Feedback Software User Testing Product Research Customer Feedback 86

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 72

Feedback Software User Testing Customer Experience User Friction 72

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

JANUARY 20, 2021

Think connected strategies that help users get the most from your product, not isolated how-tos. We work hard to uncover real-life examples, expert tips, and insider secrets so that our customers don’t have to. It means translating your product’s concepts into customer friendly language, so they don’t have to.

User Testing 232

User Testing Customer Feedback Customer Experience Embedded Analytics 232

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. Customer-led marketing puts your customers’ needs and preferences at the center of all marketing efforts.

User Testing 90

User Testing Customer Feedback Customer Experience User Friction 90

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

Data Visualization 88

Data Visualization User Testing Analytic Tools Feedback Software 88

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. 3 tips for a successful product launch plan. In addition to the list, each time we’d try a new tactic or two.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

JANUARY 12, 2023

We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. Keep reading to uncover product growth insights ! Behavioral marketing vs. behavioral segmentation.

Feedback Software 88

Feedback Software Analytic Tools Data Visualization User Testing 88

Userpilot

FEBRUARY 20, 2024

In this article, we’ll explore the benefits of targeted email marketing in SaaS, how to segment your audience for more impactful campaigns and go through practical steps to set up and optimize your targeted email marketing efforts. Grammarly follows up with users who missed initial promotional emails, encouraging them to take action.

Analytic Tools 77

Analytic Tools Feedback Software Data Visualization User Testing 77

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

MAY 1, 2024

Shared Learning : Knowledge sharing is central, with members feeling empowered to exchange tips, best practices , and innovative ideas, and gather valuable customer insights. Community building is a long-term strategy that requires careful thought. However, messaging platforms can be overwhelming and don’t promote deep discussions.

Feedback Software 74

Feedback Software Customer Feedback User Testing Customer Experience 74

Userpilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. No matter how fast you run, you will never reach it.

Customer Experience 98

Customer Experience Customer Feedback User Testing Onboarding KPIs 98

Innovatemap

OCTOBER 20, 2020

Sales professionals making the switch from a physical product to a digital one need to arm themselves with more information, and often more patience, to lead to prospects through an extended sales cycle. Pivot with product marketing. After all, some physical products seem to sell themselves. Product marketing is key here.

Feedback Software 52

Feedback Software White Paper User Friction Customer Feedback 52

Product Innovation Educators

SEPTEMBER 2, 2024

In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods. He covers the “double diamond” approach, how to talk about value, pricing strategies, and how market research helps make smart decisions.

User Testing 103

User Testing Product Research Market Research Research Software 103

Userpilot

OCTOBER 15, 2021

Product launch emails are a way of communicating with your existing customers. They keep them up to date with a current product's latest developments, including new features, and the launch of an upcoming product. Launch messages are all about building anticipation. There are seven types of messages you can use.

Feedback Software 82

Feedback Software Research Software Product launches User Testing 82

Userpilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

Feedback Software 88

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 88

Userpilot

JANUARY 19, 2021

So in this post, we will debunk some myths around it, show you how to measure it, and most importantly – how to improve it with an omnichannel customer engagement strategy. How to create an Omnichannel customer engagement strategy for your SaaS Wrapping things up. Table of Contents. What is Customer Engagement? Think about it.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Customer Experience 97

Userpilot

AUGUST 28, 2024

Utilize a mix of emails, phone calls, video conferencing, and in-app messaging to cater to different learning styles and preferences. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Utilize multiple communication channels : Don’t rely on just one communication channel.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 52