Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?

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Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

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Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

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Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!

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Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS?

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Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. What is SaaS UX design? Why is UX design important in SaaS?

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Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

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Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

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Intercom, Inc.

DECEMBER 16, 2019

In this guide, we explain how you can turn ABM into a win for your business – by putting the right team, tools, and processes in place. They need to understand the nuances of their prospects’ businesses and sell the value of the solution, not just negotiate on price. We use Intercom as our messaging platform (no surprise there ??)

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Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

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Product launches User Testing Product Research Feedback Software 98

Userpilot

JULY 4, 2023

Read on to discover how to cross the chasm and scale your technology company. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Build an MVP to let a small user base test out your product and provide feedback to perfect key features , messaging , and positioning.

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Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. Product teams need to have a combination of hard and soft skills to succeed: technical knowledge , communication, leadership, strategic thinking, and empathy. What is product management? Drives product success.

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Userpilot

MAY 17, 2022

What are the best channels to announce new products: in-app communication, email, social media, etc? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. What is a product announcement? How do you create one?

Research Software 98

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Intercom, Inc.

APRIL 3, 2018

We knew from our own research that leads are 82% more likely to convert to customers if they’ve chatted with you first. So we began using our live chat tool – typically viewed as a tool for responding to website visitors – to continue engaging cold email leads. At Intercom, we tried something different. or “How can I help?”

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Userpilot

AUGUST 1, 2024

The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. Next, you need to conduct market research to understand your competition and business landscape and to define your target audience and user personas. How do they communicate their messaging?

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Userpilot

AUGUST 2, 2022

If your answer is never, your team is definitely missing out on a productivity catalyst. Survey automation allows you to conduct in-depth market research with the speed and accuracy that manual surveying fails to offer. You can also use your survey automation tools to push upgrades for free users. Let’s jump right in!

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Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Product failure is often attributed to poor UI/UX.

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.

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Feedback Software Research Software Analytic Tools Product Research 105

Intercom, Inc.

AUGUST 13, 2020

Yesterday we launched powerful upgrades to the Intercom platform for support teams. This launch is a meaningful one for us because our Support team partnered hand in hand with the Product team to develop many of the features. . So over the years, we’ve been able to build internal tools to cater to our team needs.

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Userpilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. Product development strategies can be proactive or reactive. Proactive and reactive development strategies.

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Mind the Product

JUNE 25, 2018

On the first World Product Day, late last month, Mark Ryan, a senior product manager from messaging software supplier Intercom in London, gave a deeply personal talk at the probably highest-ever ProductTank venue – the 23rd floor at eSailors in Hamburg. Lesson 4: Product Intuition.

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Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

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Intercom, Inc.

DECEMBER 18, 2018

Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. Plain and simple, email marketing is the tactic of sending marketing messages via email. Recommendations for similar products.

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Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? Real-life SaaS examples of successful market development attempts. Summary of a market development strategy A market development strategy is a growth strategy that aims to introduce existing (or new) products or services to new markets.

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Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs. Analyze your competitors.

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Userpilot

JULY 15, 2019

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. I hope you enjoy the guide!

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Intercom, Inc.

SEPTEMBER 2, 2021

Ali Biggs: Our PMM team mission at Intercom is to bring to life the voice of the market internally and the product externally, so new and existing customers can discover, adopt and get value from Intercom. Liam: As a product-first company, new product launches are a core part of Intercom’s DNA.

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Userpilot

AUGUST 18, 2024

It outlines the target audience, competition, value proposition, messaging, pricing, and marketing and sales channels. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

Feedback Software 105

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Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch. Ready to get started?

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Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. How big should a product marketing team be in SaaS?

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Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Use the SMART goal-setting framework to set and track targets from ideation to product launch. Who is part of the GTM team?

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Userpilot

SEPTEMBER 2, 2022

Revolutionary redesign involves a complete remake of your product at once while evolutionary redesign focuses on one feature or functionality at a time. Product redesign begins by defining business objectives, conducting user research, and analyzing product usage to identify areas for improvement, propose solutions and give the process focus.

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Userpilot

JUNE 12, 2023

We’ll also show you tools that will simplify everything. Conduct market research because it helps you to: understand the needs and expectations of your user personas , enhance your product and features, stay ahead of the competition, and make changes to your marketing strategy if needed. Book a demo to learn more.

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Userpilot

NOVEMBER 19, 2022

During the prelaunch stage, their task is to carry out market and customer research. This is necessary to gain an in-depth understanding of user needs and existing competitor products. To achieve that they use a range of techniques, like review research, user interviews, feedback , or product usage tracking.

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Userpilot

MAY 30, 2024

Here are the main takeaways: Product managers focus on building the right product, while product marketing managers focus on getting the product into the right hands. PMs prioritize product development and functionality, while PMMs focus on market adoption and product desirability.

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Userpilot

NOVEMBER 28, 2023

GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy. There are 12 essential GTM metrics that every SaaS should know about: New user growth rate. Documented customer queries, issues, or needs related to your product. SaaS new user growth rate formula.

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Userpilot

JUNE 19, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

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