Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches 117

Product launches Product Research Customer Experience User Testing 117

The Product Coalition

MAY 13, 2020

Informing the general public about your new product and how it can benefit them is easy when using the power of email marketing. Below are some tips on devising a great product launch email marketing campaign. An Engaging Email Design Simply filling your product launch emails with large chunks of text can be disastrous.

Product launches 132

Product launches Product Marketing User Testing Marketing 132

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS? Pre-launch phase.

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Mind the Product

JUNE 25, 2018

On the first World Product Day, late last month, Mark Ryan, a senior product manager from messaging software supplier Intercom in London, gave a deeply personal talk at the probably highest-ever ProductTank venue – the 23rd floor at eSailors in Hamburg.

Product launches 114

Product launches Product Research Research Software Feedback Software 114

Intercom, Inc.

NOVEMBER 10, 2021

It’s already the most popular messaging service in more than 100 countries, and it’s growing fast. WhatsApp messages come directly to the inbox your team uses to help your customers every day. It’s an elegant way to get started with one of the world’s most popular messaging services.

Reporting Tools 145

Reporting Tools Messaging Embedded Analytics Customer Experience 145

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

Product launches 98

Product launches User Testing Product Research Feedback Software 98

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Userpilot

MAY 12, 2022

Like in-app messages, they also are a good way to invite beta testers. Product Hunt is a great venue to promote your product and get feedback from the members of the community. Engage influencers to generate publicity for your new product on social media. What is a product announcement?

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. The last year hasn’t been easy. There are no additional charges.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Gainsight

MARCH 18, 2021

In fact, in my experience, a close partnership between PMM and CS throughout the product launch process is one of the secrets to a truly exceptional product launch. The best launches never catch high-value customers or power users off guard. Product launches will inevitably introduce change.

Product launches 93

Product launches User Testing Customer Feedback Customer Experience 93

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Intercom, Inc.

APRIL 3, 2018

For instance, if you receive an email from me with a case study, and you click on the case study, you’ll be greeted with a Visitor Auto Message, or a proactive live chat message, inviting you to chat with me. I typically see near 100% open rates for these types of messages and an over 25% reply rate. A simple “Welcome back!”

Outbound 218

Outbound Inbound User Testing Research Software 218

Intercom, Inc.

MARCH 13, 2018

To establish that value, we analyzed an aggregate dataset of 20 million live chat messages sent through Intercom to demonstrate the potential for live chat as a channel for converting visitors and driving actual revenue for your business. How to use live chat for a product launch. Automatically message visitors on your website.

Reporting Tools 223

Reporting Tools Data Visualization User Testing Customer Experience 223

Intercom, Inc.

AUGUST 24, 2018

These live chat stats will show you the conversion power of messaging. To establish that value, we analyzed an aggregate dataset of 20 million live chat messages sent through Intercom to demonstrate the potential for live chat as a channel for converting visitors and driving actual revenue for your business. Learn more: . Learn more:

Reporting Tools 205

Reporting Tools Data Visualization Embedded Analytics User Testing 205

Product Innovation Educators

MAY 18, 2020

Summary of some concepts discussed for product managers. [1:38] Just like after a product launch, I conducted a lessons-learned meeting with the Summit team to discuss: What worked (best practices). Email and social media messages planned ahead of time. Summary of some concepts discussed for product managers. [1:38]

User Testing 320

User Testing Research Software Feedback Software Reporting Tools 320

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Pragmatic Marketing

MAY 14, 2019

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc.

Product launches 70

Product launches Magazine Customer Experience Reporting Tools 70

Pragmatic Marketing

MAY 14, 2019

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc.

Product launches 70

Product launches Magazine Customer Experience Reporting Tools 70

Userpilot

JUNE 19, 2024

This guide will introduce you to the best resources available for product launch managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Research Software Data Visualization 52

ProductPlan

APRIL 7, 2022

Executing a product launch is no easy feat, and it requires designing, building, and testing a product. The post-launch preferred state of being might be congratulatory drinks and cigars followed by sweatpants and lazy mornings. The launch can propel the product and business to even further heights.

Product launches 59

Product launches Data Visualization User Testing Customer Experience 59

The Product Manager Coach Blog

MARCH 4, 2025

Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out product strategies can face pushback, leading to misalignment, delays, and increased risks. Speak their language.

Customer Feedback 69

Customer Feedback Weak Development Team User Testing Customer Experience 69

Intercom, Inc.

APRIL 5, 2022

That’s why we’re excited to introduce Intercom Switch: the easiest way to move inbound call volume to messaging. Efficient, personalized messaging is at the center of everything we do here at Intercom”. Efficient, personalized messaging is at the center of everything we do here at Intercom. 6 reasons to Switch.

Inbound 209

Inbound Customer Experience Reporting Tools Messaging 209

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product launch managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Let’s get started! Let’s get started!

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

ProductPlan

APRIL 5, 2022

When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Support Teams Need to Know How the Product Works and Can Help with the Techincal Details.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Intercom, Inc.

MARCH 5, 2018

We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. How to use live chat for a product launch. In that case, try routing conversations to your reps based on your visitor’s browser language. Set proper expectations. Get more leads with live chat for sales.

Customer Experience 204

Customer Experience User Friction Product Research User Testing 204

Intercom, Inc.

SEPTEMBER 2, 2021

Ali Biggs: Our PMM team mission at Intercom is to bring to life the voice of the market internally and the product externally, so new and existing customers can discover, adopt and get value from Intercom. Liam: As a product-first company, new product launches are a core part of Intercom’s DNA.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Intercom, Inc.

MARCH 23, 2022

In-context, company-owned messaging is the future primary channel for customer communication. The future of customer messaging will be powered by live data and rich context. We unveiled our newest products to the world. We shared news about not one, not two, but three game-changing products at New at Intercom.

Customer Communications 220

Customer Communications Events Data Visualization Customer Experience 220

Userpilot

JUNE 19, 2024

Interested in product launch manager roles? In this guide, we’ll explore the ins and outs of product launch manager roles through detailed job descriptions and handy templates. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Feedback Software Research Software 52

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Product differentiation.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Intercom, Inc.

DECEMBER 16, 2019

Marketing teams must partner with their sales counterparts to determine the list of target accounts, identify the right channels, and coordinate on messaging. What: What messages will you communicate to your target accounts? Jumbled messages and tactics are the fastest way to put off a high-value account. Data enrichment.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189