The Product Manager Coach Blog

MARCH 4, 2025

Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out product strategies can face pushback, leading to misalignment, delays, and increased risks. Speak their language.

Customer Feedback 69

Customer Feedback Weak Development Team User Testing Customer Experience 69

ProductPlan

APRIL 7, 2022

Executing a product launch is no easy feat, and it requires designing, building, and testing a product. The post-launch preferred state of being might be congratulatory drinks and cigars followed by sweatpants and lazy mornings. The launch can propel the product and business to even further heights.

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Product launches Data Visualization User Testing Customer Experience 59

Product Innovation Educators

SEPTEMBER 2, 2024

This information could guide product development, marketing messages, and pricing strategies. Are there opportunities to make it more of an ongoing, iterative process Think about a recent product launch or feature development. Consider your current pricing strategy.

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User Testing Product Research Market Research Research Software 280

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product launch managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Let’s get started! Let’s get started!

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Product launches Analytic Tools Data Visualization Feedback Software 52

Roy Madden

JANUARY 29, 2021

Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar. You have experience presenting to analysts and the press.

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White Paper Marketing User Testing Customer Experience 118

Userpilot

JUNE 19, 2024

Interested in product launch manager roles? In this guide, we’ll explore the ins and outs of product launch manager roles through detailed job descriptions and handy templates. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Feedback Software Research Software 52

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Product differentiation.

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Product launches Research Software User Testing Differentiation 52

Intercom, Inc.

SEPTEMBER 17, 2019

Product teams often found themselves resorting to one-off patterns to support a certain product launch here or there, using inconsistent guiding principles to make onboarding-related product decisions, and using a slightly different tone from our partners in Sales and Customer Engagement, who play key roles throughout a customer’s onboarding.

Onboarding KPIs 188

Onboarding KPIs Customer Experience Framework Product Research 188

ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

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Product launches Customer Experience Product Research User Testing 52

Userpilot

NOVEMBER 30, 2022

What are the 7 laws of product GTM? How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference.

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Feedback Software User Testing Data Visualization Marketing 98

ProductPlan

JULY 14, 2022

Thankfully, few product launches fail in such spectacular fashion as those examples. More often than not, product launches simply fall flat with the market, and often lack true product-market fit. And I’m not talking about a lack of emails, Slack messages, or meetings.

Product launches 52

Product launches Customer Feedback User Testing Customer Experience 52

Userpilot

JANUARY 18, 2022

Why are product release emails important for a successful product launch strategy? This article covers the why and how behind using emails during new product launch campaigns along with a curated list of new product release emails. Use a product adoption tool for that ( Check out Userpilot ).

User Testing 98

User Testing Feedback Software Research Software Technical Advisors 98

Mironov Consulting

JULY 3, 2020

My stack of blocks from AirMagnet (an early 2000’s player in Wi-Fi security) marked product launches, editorial wins and funding from an important investor. The events were different, but with the same message: “we’ve all pulled together to accomplish something important.” Rashmi Menon was the client at Yahoo!

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Startups Events Product launches Messaging 122

Userpilot

MAY 17, 2022

What are the best channels to announce new products: in-app communication, email, social media, etc? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. What is a product announcement? How do you create one?

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

ProductPlan

FEBRUARY 8, 2022

What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. Timing the release to capitalize on external factors that might bolster attention and interest in the product launch.

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Product launches Customer Experience Management Management 40

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

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Feedback Software User Testing Product Research Strategy 98

freshtrax

MARCH 17, 2021

In btrax’s first virtual event of the 2021 series, Localizing for the Japanese Market, we invited leading industry experts to share their professional experience launching products in Japan. Eugene Oh provided an outstanding presentation sharing insights from his experience as the [International] Product Marketing Lead at Square.

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Reporting Tools Product Research Research Software User Testing 105

Intercom, Inc.

AUGUST 12, 2020

Ultimately, these features and our robust targeting capabilities give you the ability to fine-tune the messaging experience your team delivers. Plus you can show returning customers a list of their previous conversations , letting them pick up where they left off, instead of starting a new conversation with your team.

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Data Visualization Reporting Tools Customer Experience Customer Feedback 249

UX Planet

MARCH 17, 2024

The process typically involves the following steps: Write a text prompt: provide AI with written content, such as a script, blog post, prompt, or presentation outline, that you want to convert. Scalability: with AI video generation, you can easily scale content production, creating a high volume of videos in a shorter amount of time.

Data Visualization 98

Data Visualization Analytic Tools Artificial Inteligence Generative AI 98

UX Studio: Product Management

AUGUST 1, 2021

Without an endless budget for design, it’s important to know where a product suffers the most. At the product launch. Before planned product improvement … A product on the market should already have metrics set up from the very beginning. When to measure user experience? If not, solve it with some planning.

Data Visualization 132

Data Visualization Customer Feedback Customer Experience User Experience 132

The Product Coalition

AUGUST 29, 2018

The secret to a successful product launch is in the consistency of the process. Has your business leader approved of the product launch? Aligning your product launch and customer benefits is very important to support overall organizational goals. Do you have a communication plan for the product launch?

Customer Experience 77

Customer Experience Product launches Certifications Demo 77

Userpilot

AUGUST 18, 2024

It outlines the target audience, competition, value proposition, messaging, pricing, and marketing and sales channels. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success. So, have a clear message with a unique tone of voice.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

Usersnap

JUNE 10, 2021

It’s just as important to ensure the UX of the feedback process as it is to ensure the quality of your testing product. The on-screen annotation tools and simple feedback form by Usersnap helps users effortlessly highlight issues and present suggestions. Like this: Now, let’s talk about the timeframe.

Feedback Software 122

Feedback Software User Testing Reporting Tools Data Visualization 122

Intercom, Inc.

SEPTEMBER 22, 2021

To make this experience smooth and clear, we present a new “Get help” card where users need to search or browse before they have the option to send a message to the team.

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Article Customer Experience User Testing Inbound 194

Userpilot

AUGUST 14, 2023

Use Product Hunt to extend your audience reach for the new product launch. Leverage Product Hunt for product launch Product Hunt is a popular platform where users can discover new products and discuss them with other users online. Launch product in Product Hunt.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

JULY 10, 2024

Highlight your product’s unique value and benefits in marketing campaigns using various tactics, like content marketing and product launches. Continuously improve your product marketing by gathering feedback , conducting A/B testing , and refining strategies based on results. User persona example.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Andrew Chen

JUNE 4, 2018

A familiar story: New product launches. The product is low freq – gotta spend to grow. The messaging becomes stale, and novelty effects are real. They’ll come in to copy not just your product, but also ad messaging and creative. Nice spike, but it dies down. Saturation is also a thing.

Startups 111

Startups Marketing Customer Experience Customer Feedback 111

Userpilot

OCTOBER 10, 2022

Product marketing involves bringing a product to market and aligning its messaging with customer needs. Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to activation , adoption, and retention. Why should you have product marketers in your SaaS?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

People-First Product Leadership

JANUARY 21, 2025

One product manager later said this approach helped him take more measured risks in his product decisions. Not every achievement needs to be a product launch or revenue milestone. Listen like you mean it: Active listening is not just about hearing words – it’s about tuning into the underlying message.

Technical Review 52

Technical Review Leadership Customer Experience Feedback Software 52

Userpilot

JULY 23, 2023

In a SaaS context, its main focus is to drive growth and adoption of new features by effectively launching them. This team focuses on in-app marketing by designing campaigns and messages to educate and encourage users about the new feature. It takes charge of product launches and initiatives too.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Alchemer Mobile

AUGUST 31, 2023

By analyzing user behavior and purchase history, you can present tailored recommendations and offers, enticing customers to explore more and make repeat purchases. In-app messages like Alchemer Mobile’s Love Dialog and Notes provide direct channels to communicate with users in real-time.

Feedback Software 114

Feedback Software User Testing Analytic Tools Customer Feedback 114

ProductPlan

APRIL 23, 2019

Why product updates should be part of every all-hands meeting. For product leaders, an all-hands meeting is a unique chance to present product-related information to the entire company. Making a brief product update a standard feature in the all-hands agenda should be a priority for any organization.

Feedback Software 83

Feedback Software Research Software Product Management Product Manager 83

Userpilot

NOVEMBER 14, 2022

By definition, behavioral product management is very consumer-centric. Behavioral product managers select appropriate data tracking metrics and develop a detailed data analysis plan prior to product launch to assess its performance accurately. How you structure and present your pricing has a huge effect on your sales.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 97

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

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Product Marketing Marketing Product Management Product Manager 66

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative.

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Product Marketing Technical Review User Testing Marketing 78