Lenny Rachitsky

AUGUST 20, 2024

how AI is getting closer to replacing PMs , which parts of the job are most likely to be impacted ), so I wanted to take this week to share an important message: I believe that product managers are the best -positioned role in tech to thrive in a world of AI. In fact, many jobs will start to look more like product management.

Positioning 134

Positioning User Friction Weak Development Team User Testing 134

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 79

Research Software Positioning Data Visualization Definition 79

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 74

Messaging User Testing Research Software Analytic Tools 74

Userpilot

DECEMBER 10, 2022

User friction is anything that prevents users from getting things done and accomplishing their goals. Too much friction kills your relationships with customers and eventually results in churn. In this article, we’ll cover: What is user friction and how it can kill your relationship with customers?

Customer Experience 91

Customer Experience User Friction User Testing Customer Feedback 91

Alchemer Mobile

AUGUST 26, 2024

“The aim of marketing is to know and understand the customer so well that the product or service fits them and sells itself.” – Peter Drucker, founder of Drucker Institute For marketers, success depends heavily on a deep understanding of their target audience. What additional content or promotions are customers eager for?

User Testing 100

User Testing Customer Feedback Feedback Software Customer Experience 100

Userpilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty. Prioritize features based on what your customers need.

User Testing 96

User Testing Customer Feedback Customer Experience User Friction 96

Userpilot

JUNE 9, 2023

Are you struggling with segmenting onboarding messages for your customers? Not all of your customers have the same jobs to be done or are in the same stage of the customer journey. This makes it crucial to segment customers based on their common characteristics and personalize the experience for each segment.

Messaging 69

Messaging Feedback Software Product Research Customer Feedback 69

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.

Research Software 93

Research Software Feedback Software Messaging Reporting Tools 93

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!

Data Visualization 95

Data Visualization Customer Feedback User Testing Analytic Tools 95

Intercom, Inc.

JULY 1, 2020

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. What is proactive customer support?

User Friction 239

User Friction Outbound Customer Experience Customer Feedback 239

Intercom, Inc.

APRIL 26, 2022

Yes, product and pricing are still important ingredients – but, a great customer experience is the secret sauce (chef’s kiss). Here are 5 ways e-commerce companies can improve their customer experience: Act on customer feedback. Maintain an omnichannel customer experience. Prioritize meaningful customer engagement.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Userpilot

MAY 26, 2024

A Customer Effort Score (CES) survey is a powerful tool for assessing how easy it is for customers to interact with your product. It helps you identify areas for improvement and enhance the user experience. Customer effort score calculation. CES surveys might not be enough to collect 360-degree customer feedback.

Customer Experience 80

Customer Experience Customer Feedback Product Research User Friction 80

Userpilot

OCTOBER 28, 2024

Start by creating onboarding flows that are as unique as your users. Focus your attention on their pain points , needs, and desires. Use welcome surveys to identify users’ jobs to be done and use cases. Finally, recreate the relevant path for new users. The best way to do this is via segmentation.

User Testing 93

User Testing Customer Feedback Customer Experience Onboarding KPIs 93

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.

Data Visualization 101

Data Visualization Customer Feedback Customer Experience Analytic Tools 101

Userpilot

MAY 27, 2024

Customer perception can make or break your brand reputation. But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement !

Feedback Software 93

Feedback Software Analytic Tools User Testing Customer Feedback 93

Intercom, Inc.

NOVEMBER 30, 2021

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. The future of support is here.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Userpilot

JULY 9, 2024

What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important? How to create it?

Customer Experience 96

Customer Experience User Testing Research Software Analytic Tools 96

Intercom, Inc.

MARCH 10, 2022

And, as society reopens, it is vital to maintain ease of movement between in-store and online channels – not just for your customers, but for your teams. Great e-commerce experiences for customers are built on speedy responses, instantaneous gratification, and convenience – this is no easy feat to provide. Sense their frustration?

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

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Positioning User Testing Product Research Data Visualization 111

The Product Cafe

MARCH 24, 2024

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Product messaging can be tricky to get right.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 96

Data Visualization User Testing Customer Experience Customer Feedback 96

Intercom, Inc.

MARCH 16, 2021

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. Why proactive support is your first line of defense.

Data Visualization 201

Data Visualization User Friction Onboarding KPIs Outbound 201

Userpilot

MAY 20, 2024

Wondering how to improve customer retention? The article shares 20 actionable customer retention strategies for your SaaS! TL;DR Customer retention is your ability to keep users using the product. Offer personalized onboarding experiences to help users quickly realize product value.

Data Visualization 97

Data Visualization Embedded Analytics Analytic Tools Customer Feedback 97

Userpilot

SEPTEMBER 19, 2024

Acquiring customers through product-led growth is a complex process that includes segmentation, activation, adoption, and eventually referrals brought in by brand advocates to restart the cycle. This guide will show you 12 proven ways to improve customer acquisition with Userpilot. User segmentation in Userpilot.

Data Visualization 76

Data Visualization User Testing Customer Experience Research Software 76

Userpilot

AUGUST 6, 2024

There’s no product growth without customer engagement. No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. TL;DR Customer engagement involves all interactions with customers along their journey.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Intercom, Inc.

MARCH 18, 2021

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. I mentioned at the start our company values: obsessesing over our customer success. Thomas: Awesome.

Data Visualization 211

Data Visualization Reporting Tools User Testing Customer Feedback 211

Intercom, Inc.

JUNE 14, 2022

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. What is customer relationship marketing? .

Reporting Tools 118

Reporting Tools Feedback Software Data Visualization User Testing 118

Userpilot

MAY 21, 2023

Nowadays, it’s not enough for SaaS companies to provide their users with the necessary features and services and help them out when they have questions. TL;DR Proactive help is when you find and address potential customer issues before they even arise. Here are some ways you can be proactive in your customer support: 1.

Feedback Software 88

Feedback Software User Friction User Testing Customer Experience 88

Userpilot

JULY 24, 2024

Define your positioning and messaging to get a clear idea of how you’ll promote your product once it’s ready for your target market. Select the right pricing strategy to ensure that potential customers find value in paying for your product. What is a product strategy framework? SWOT analysis.

Data Visualization 101

Data Visualization Framework Product Strategy Analytic Tools 101

Intercom, Inc.

JULY 26, 2022

C ustomer experience (CX), or consumer experience, is the result of every interaction or touchpoint a customer has with your brand – both with your people and your products. . Think of CX as each moment of engagement along the customer journey. What is a customer service experience?

Customer Experience 138

Customer Experience User Friction Data Visualization Customer Satisfaction 138

Userpilot

MARCH 29, 2024

Looking for practical customer journey analytics examples to inspire your own strategy? This guide discusses how customer journey analytics can help you understand customer interactions with your business. Create customer journey maps to outline the challenges and expectations of your customers. Book a demo !

Data Visualization 78

Data Visualization Analytic Tools Customer Feedback Customer Experience 78

Userpilot

JULY 5, 2023

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. A good customer satisfaction level ensures great product engagement to retain customers longer.

Customer Satisfaction 93

Customer Satisfaction User Testing Customer Experience Data Visualization 93

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. How do you identify customer touchpoints?

Analytic Tools 88

Analytic Tools Feedback Software Research Software User Testing 88