The Product Guy

DECEMBER 10, 2024

Internally, you may be known for your ability to manage cross-functional teams, while externally, you may position yourself as a visionary product leader. The Controversy : Over-promising or positioning yourself as an expert in areas where you’re still developing can backfire, leading to a credibility gap.

Branding 150

Branding Product Management Product Manager Management 150

Alchemer Mobile

NOVEMBER 13, 2024

Incorporate a closing thank-you message: Show appreciation for your customers’ time and insights with a thank-you message. This reinforces a positive experience and encourages future participation in surveys. Implementing this feedback drives retention and positions them for long-term growth.

Customer Satisfaction 238

Customer Satisfaction Product Research Data Visualization Customer Feedback 238

Product Management University

OCTOBER 29, 2024

Product Management University Courses specialize in making product marketing managers experts on their target markets and the top-down business priorities of customers in those markets so their value messages speak directly to customers in their own language instead of the technical language of the product.

Product Marketing 147

Product Marketing Marketing Certifications Product Management 147

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

Positioning 130

Positioning Product Research Construction Workshop 130

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework. Steps to create compelling product messages.

Messaging 105

Messaging Framework Feedback Software Research Software 105

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? This helps you stand out and connect more deeply with your target market.

Messaging 111

Messaging Research Software Analytic Tools User Testing 111

The Product Guy

NOVEMBER 25, 2024

Publicly acknowledging their effort and explaining how it positively impacted user engagement not only boosted the designer’s morale but also reinforced the importance of user-centric design across the entire team. In a recent project, a UX designer went above and beyond to create an intuitive interface.

Leadership 170

Leadership Product Management Product Manager Customer Experience 170

The Product Guy

APRIL 9, 2020

Left alone, the brain automatically processes inputs from your internal and external environments and allows you (the speaker) to focus on the message and the receiver. You could start with using DACI as a baseline: develop ways to quickly identify / guess at their DACI profile and how your DACI profile and theirs can interact positively.

Framework 473

Framework User Testing Product Research Weak Development Team 473

The Product Coalition

APRIL 11, 2023

They need to feel positive, focused, and supported to do their best work. I also learned that cultivating a positive mindset is not a one-time event but an ongoing process that requires consistent effort. Maintaining A Positive State of Mind Once you’ve completed your mindfulness exercise, you are ready to get to work.

Positioning 157

Positioning Product Strategy Strategy Presentation 157

Lenny Rachitsky

AUGUST 20, 2024

how AI is getting closer to replacing PMs , which parts of the job are most likely to be impacted ), so I wanted to take this week to share an important message: I believe that product managers are the best -positioned role in tech to thrive in a world of AI. In fact, many jobs will start to look more like product management.

Positioning 143

Positioning User Friction Weak Development Team User Testing 143

Userpilot

JUNE 21, 2024

Wondering how to deliver a positive user experience to your customers? TL;DR To offer a positive user experience, you first need to understand customer needs and pain points. Book the demo to learn how Userpilot can help you design a positive experience for your users. If so, you're in the right place!

User Testing 111

User Testing Customer Experience Analytic Tools Research Software 111

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Intercom, Inc.

JANUARY 13, 2021

The focus on relationships is very intentional – frequent positive interactions encourage loyalty, and loyalty is the bedrock of every sustainable business. . Our response was to create a reliable, convenient channel for positive experiences – the Business Messenger. The advantages were just too obvious.

Customer Experience 243

Customer Experience Messaging Technology Definition 243

Intercom, Inc.

SEPTEMBER 15, 2020

Successful customer engagement depends on sending the right message, at the right time, and in the right place. Whether it’s onboarding a new customer with well-timed guidance or re-engaging a user at risk of churn by helping them find value, getting the sequence of messages right requires a powerful, intuitive orchestration tool.

Data Visualization 231

Data Visualization Research Software Reporting Tools Customer Communications 231

UX Planet

DECEMBER 16, 2024

Position the button in a layout where users expect to see it, and use a contrasting color to attract more attention toit. If the payment wasnt processed, show a red cross error with a message about what wentwrong. Instead, use actionable labels such as Pay or Pay now will inform users of what will happen when they click/tap it.

Feedback Software 105

Feedback Software Customer Experience Systems Review User Testing 105

Alchemer Mobile

DECEMBER 28, 2021

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Alchemer Mobile

NOVEMBER 21, 2022

A positive outcome of identifying your fans is identifying the people who are most likely to say great things about you and who’ve already raised their hand and said, “We love this brand.”. The best way to give your customers a positive experience? Message centers. Message center. Communication. Love Dialog.

Customer Feedback 244

Customer Feedback Feedback Software User Testing Product Research 244

Product Innovation Educators

SEPTEMBER 18, 2023

How to stand out as an applicant for a product management position We are talking with Erika Klics. She sent me an email message that got my attention, and I’d like to read part of it. 8:41] How can product managers build trust and position themselves to get the job? Are there particular challenges in the product?

Weak Development Team 290

Weak Development Team Feedback Software Research Software Product Research 290

Intercom, Inc.

MARCH 9, 2020

A ssume positive intent. If you read a message that seems negative in any way, give yourself a minute to respond and short circuit any swirl happening in your mind. A great start is to explore the >3,000 standard emoji available on most messaging platforms. Here are three tips – A.C.E. Source: Matthew Cook.

Messaging 276

Messaging Positioning Information Development 276

Alchemer Mobile

FEBRUARY 2, 2021

The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Now it’s time to put your app and positioning to the test. App promo videos take your marketing to the next level by bringing your messaging to life. Three Months Before Launch: Lay the Groundwork.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Alchemer Mobile

DECEMBER 21, 2022

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Product Management University

OCTOBER 19, 2023

With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release. [company name1] and [company name2] partner to empower manufacturing supply chains with automation. None of these headlines answer the “why do buyers care” question.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Alchemer Mobile

JANUARY 26, 2021

As consumers, we now expect the brands we love to deliver the right message , to the right person, via the right medium, at the right place, and at the right time across all of their digital and onsite experiences. To start, think about the in-app message you’re sending to figure out timing and placement.

User Testing 246

User Testing Customer Feedback Customer Experience Feedback Software 246

Alchemer Mobile

MARCH 8, 2022

Customer engagement can look like a complaint on social media or a negative app rating just as much as it can look like a customer using loyalty points or leaving a positive app review. Interactions: What percent of customers are messaged and prompted; what percent of customers respond to a message or prompt?

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Intercom, Inc.

MARCH 16, 2021

With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. Instead of deflecting conversations, your team can prevent common issues from occurring in the first place.

Data Visualization 201

Data Visualization User Friction Onboarding KPIs Outbound 201

The Product Manager Coach Blog

JANUARY 14, 2025

Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. Inspire Confidence with a Clear Vision A compelling product vision unites teams and stakeholders, positioning you as a leader with purpose and direction.

Data Visualization 93

Data Visualization Customer Feedback Strategy User Friction 93

Lenny Rachitsky

NOVEMBER 12, 2024

Aim for under a minute (make it feel lightweight) Film two takes (or more) to get your message clear and succinct In your message, pitch the brevity and time ROI for everyone: Most PMs still don’t do Looms outside of major announcements or bug reports. Shower them with positivity.

Product Research 107

Product Research Reporting Tools Data Visualization Research Software 107

Intercom, Inc.

NOVEMBER 17, 2021

Over the last few months, we’ve released updates that help you improve and measure your conversational support efforts, engage customers with multichannel transactional messaging and other customer engagement enhancements, and integrate the tools you use every day – including WhatsApp! ??. Is it possible to do this with Intercom?

Customer Feedback 222

Customer Feedback Data Visualization Customer Experience User Testing 222

Alchemer Mobile

APRIL 21, 2021

Surveys and Messages. When we layer on sentiment distribution , you can see the difference between negative, neutral, and positive sentiment across app store reviews. Mobile teams also expanded their segments of consumers to survey (50%) which resulted in incredibly high response rates to Note-linked surveys (82%).

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Intercom, Inc.

APRIL 26, 2022

For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more. With Intercom, you can streamline customer query messages across all of your key digital channels so that your team can read, manage, and respond to messages all from one Inbox instead of jumping between tools and channels.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Alchemer Mobile

MARCH 26, 2021

Your team should have explicit data that has come directly from customers’ mouths (surveys, ratings and reviews, message centers, etc.) Message centers. Personalizing in-app experiences centers on delivering the right message, to the right person, via the right medium, at the right place and time within the app. Love Dialog.

User Testing 258

User Testing Customer Experience Feedback Software Customer Feedback 258

Alchemer Mobile

DECEMBER 9, 2021

Once you find these fans, create easy ways for them to engage with your brand and share their positive experience. The best way to give your customers a positive experience? Ideally, as you prioritize customer experience, there will be more and more evangelists for your company. Communication.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Product Innovation Educators

JANUARY 9, 2023

This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. Storytelling can help you understand what is and isn’t working—what messaging or features customers want to know more about. Obviously that’s not true.

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

Intercom, Inc.

APRIL 14, 2020

This has long been one of the most popular topics on Inside Intercom, and over the years we have examined retention from a number of different perspectives – from measuring net dollar retention to understanding activity churn; from cohort analysis to re-engagement messaging strategies.

Customer Experience 245

Customer Experience User Testing Customer Feedback Feedback Software 245

Folding Burritos

FEBRUARY 13, 2018

The main goal was to show that by thinking about what , when and to whom we need to communicate , we can find different ways to get the message across without spending so much time on it. It groups tasks by type, which you can then filter by whichever statuses that mean “In Progress” to you.

Data Visualization 397

Data Visualization Reporting Tools Technical Review Customer Experience 397