Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
Text introduces us to each app, starting with its name, and text guides us to how apps work and what value they provide, from instructions and inputs to settings and disclaimers. This isn’t just due to the retail focus on the app, but specifically to Ticketmaster’s use of poster-like images featuring large text to sell tickets for events.
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