Messaging Naming Sales Training 
Intercom, Inc.
JULY 5, 2018
Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”
Intercom, Inc.
JULY 5, 2018
Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”
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The Product Coalition
FEBRUARY 26, 2022
While you can make the case that sales & marketing teams simply need better training on who the target market is, this is true, but it rarely stops the feedback you’ll get and the meetings and messages that come with it. Then what would happen, is I would hear him respond, at the very most, with three customer names.
Pragmatic Marketing
OCTOBER 11, 2019
Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. Thank you very much for having me, Rebecca. Yeah, absolutely.
Pragmatic Marketing
OCTOBER 11, 2019
Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. Thank you very much for having me, Rebecca. Yeah, absolutely.
Business of Software Conference
NOVEMBER 28, 2019
When you organize your territories do you have people focusing on the base or new business or do you in territories have named accounts. Essentially it learns about each of the prospects, gathers data from their Facebook profiles, or their browsing behaviour, or their customer track record and increasingly personalized the message.
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